Bitesize blog: What is machine learning?
A quick and simple explanation of what machine learning is with working examples of how marketers can use this technology to improve their marketing.
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Machine learning
Machine learning plays an integral role in all the services we offer, and we have our own machine learning platform, Apollo Insights. In this section, we publish a range of machine learning articles, from beginner’s guides through to use cases.
Four use cases for machine learning recommender systems in eCommerce
we take a look at the role recommender systems are playing when it comes to offering a much more personalised and powerful eCommerce experience to your website users.
How machine learning and AI are changing design
Graphic design is not a term nor profession many people would associate with machine learning (ML) or artificial intelligence (AI). However, in recent years, there have been a number of handy innovations that can aid the designer in harnessing the power of ML and AI.
How SMBs can use machine learning to kick ass
SMBs have one major advantage that large corporations cannot replicate – agility. Team training, adoption of new tools and organisational changes can occur faster with less friction.
Smarter AdWords bidding with automatic bid adjustments
This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks.
How to build a buyer intent model with keyword classification
To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model.
What can machine learning do for me right now in marketing?
It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]
The marketer’s three minute guide to machine learning
This field of computer science has developed new methods to “teach” the machines. Instead of programming the instructions, you can teach an algorithm to learn directly from experience or from examples presented in the form of data.
AI in marketing: we need more analysis, not analytics
The challenge for marketers today is in overcoming the mysticism that surrounds machine learning and AI, to understand what it might mean to them.
5 ways machine learning should change the way you do SEO
Machine learning SEO is already changing the way we optimise for search engines. Now is the time to implement it into your workflow.
Five ways machine learning will transform your marketing
The machine learning revolution has begun and here are five ways machine learning will transform your marketing workflow.
How we used machine learning to sell more flowers
What should you do when you are an online flower retailer, but aren’t sure where to spend your marketing budget? How machine learning gave the answer.
Machine learning is much bigger than just Google
Machine learning is set to be much bigger than Google. Making the most of machine learning will be one of the important marketing skills you can have.