Machine Learning

Machine learning plays a vital role in all of the services we offer. Having our own machine learning platforms, Apollo Insights, makes it easy to algorithmically analyse opportunities and threats on your website. In this section, we publish a scope of machine learning articles, including beginners’ guides.

robot drawing formulas on chalkboard

Categories: Data Science , Machine Learning

Bitesize blog: What is machine learning?

By George Karapalidis
15 Mar, 2019 / 2 Min read
Someone shopping online with images of their purchases flying out

Categories: Machine Learning

Four use cases for machine learning recommender systems in eCommerce

By George Karapalidis
12 Feb, 2019 / 4 Min read
How machine learning and AI are changing design

Categories: AI , Design , Machine Learning

How machine learning and AI are changing design

By Charlie Nolan
28 Aug, 2018 / 5 Min read
A samurai to illustrate the blog How SMBs can use machine learning to kick ass

Categories: Machine Learning

How SMBs can use machine learning to kick ass

By George Karapalidis
14 Aug, 2018 / 5 Min read
Smarter AdWords bidding with automatic bid adjustments

Categories: Data Science , Machine Learning , PPC

Smarter AdWords bidding with automatic bid adjustments

By Henry Carless
29 May, 2018 / 3 Min read
Abstract image showing the different journeys e-commerce buyers take when navigating the internet

Categories: Data & Analytics , Data Science , Machine Learning , SEO

How to build a buyer intent model with keyword classification

By George Karapalidis
22 May, 2018 / 3 Min read
What can machine learning do for me right now in marketing?

Categories: Machine Learning , Martech

What can machine learning do for me right now in marketing?

By Chris Pitt
16 Mar, 2018 / 6 Min read
An intelligent robot teaches the viewer, symbolising machine learning

Categories: Machine Learning , Martech

The marketer’s three minute guide to machine learning

By George Karapalidis
27 Feb, 2018 / 4 Min read
AI in marketing: we need more analysis, not analytics

Categories: AI , Data & Analytics , Machine Learning , Martech

AI in marketing: we need more analysis, not analytics

By Chris Pitt
02 Feb, 2018 / 4 Min read
5 ways machine learning should change the way you do SEO

Categories: Machine Learning , Martech , SEO

5 ways machine learning should change the way you do SEO

By Chris Pitt
08 Jan, 2018 / 5 Min read
Five ways machine learning will transform your marketing

Categories: Machine Learning , Martech

Five ways machine learning will transform your marketing

By Chris Pitt
30 Oct, 2017 / 5 Min read
How we used machine learning to sell more flowers

Categories: Data & Analytics , Machine Learning , Martech

How we used machine learning to sell more flowers

By Michelle Hill
09 Aug, 2017 / 3 Min read

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