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Machine learning

How SMBs can use machine learning to kick ass

Being a small or medium business (SMB) is not easy. They are often forced to stand against jumbo-sized opponents – enormous international corporations with budget to spare and people to assign to any chore imaginable. But SMBs have one major advantage that large corporations cannot replicate – agility. Team training, adoption of new tools and organisational […]

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What can machine learning do for me right now in marketing?

What can machine learning do for me right now in marketing?

It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]

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