Machine Learning

Machine learning plays a vital role in all of the services we offer. Having our own machine learning platforms, Apollo Insights, makes it easy to algorithmically analyse opportunities and threats on your website. In this section, we publish a scope of machine learning articles, including beginners’ guides.

robot drawing formulas on chalkboard

Bitesize blog: What is machine learning?

By George Karapalidis
Someone shopping online with images of their purchases flying out

Four use cases for machine learning recommender systems in eCommerce

By George Karapalidis
How machine learning and AI are changing design

How machine learning and AI are changing design

By Charlie Nolan
A samurai to illustrate the blog How SMBs can use machine learning to kick ass

How SMBs can use machine learning to kick ass

By George Karapalidis
Smarter AdWords bidding with automatic bid adjustments

Smarter AdWords bidding with automatic bid adjustments

By Henry Carless
Abstract image showing the different journeys e-commerce buyers take when navigating the internet

How to build a buyer intent model with keyword classification

By George Karapalidis
What can machine learning do for me right now in marketing?

What can machine learning do for me right now in marketing?

By Chris Pitt
An intelligent robot teaches the viewer, symbolising machine learning

The marketer’s three minute guide to machine learning

By George Karapalidis
AI in marketing: we need more analysis, not analytics

AI in marketing: we need more analysis, not analytics

By Chris Pitt
5 ways machine learning should change the way you do SEO

5 ways machine learning should change the way you do SEO

By Chris Pitt
Five ways machine learning will transform your marketing

Five ways machine learning will transform your marketing

By Chris Pitt
How we used machine learning to sell more flowers

How we used machine learning to sell more flowers

By Michelle Hill

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