Being a small or medium business (SMB) is not easy. They are often forced to stand against jumbo-sized opponents – enormous international corporations with budget to spare and people to assign to any chore imaginable. But SMBs have one major advantage that large corporations cannot replicate – agility. Team training, adoption of new tools and organisational […]
This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks.
To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model.
It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]
As consumer behaviours change, we need to find new ways to influence their purchase decisions. Leveraging big data is one way to do that. But what happens when the data is too big to handle? Call machine learning to the rescue. This field of computer science has developed new methods to “teach” the machines. Instead of […]
The challenge for marketers today is in overcoming the mysticism that surrounds machine learning and AI, to understand what it might mean to them.
Machine learning SEO is already changing the way we optimise for search engines. Now is the time to implement it into your workflow.
The machine learning revolution has begun and here are five ways machine learning will transform your marketing workflow.
What should you do when you are an online flower retailer, but aren’t sure where to spend your marketing budget? How machine learning gave the answer.
Machine learning is set to be much bigger than Google. Making the most of machine learning will be one of the important marketing skills you can have.