Welcome to the Vertical Leap podcast! In this first episode we discuss the top five search marketing trends for the rest of 2020 that marketers should be aware of in order to increase your visibility online and get a competitive edge in your industry.
Leading the conversation is Vertical Leap Managing Director, Chris Pitt, and Head of Services, Lee Wilson; two highly knowledgeable and experienced search marketing experts. They discuss a range of topics including intelligent automation, augmented reality, the offline/online shift, micro-influencers and the changing behaviours in how we consume content.
Resources
- Practical AR piece angled towards marketing application –https://www.smartinsights.com/digital-marketing-platforms/augmented-reality/5-ways-to-use-augmented-reality-in-your-marketing-strategy/
- A 2020 trends piece for an SEO perspective on the topic – https://www.vertical-leap.uk/blog/five-search-marketing-trends-you-need-to-know-in-2020/
- Podcasts and audio content resurgence – https://www.ibc.org/time-for-more-advertisers-to-buy-into-the-podcast-boom/5694.article
- Nice guide on micro influencers – https://blog.hubspot.com/marketing/micro-influencer-marketing
Got a question?
If you have any questions for the speakers or would like advice on your own search marketing, just drop us an email at info@vertical-leap.uk or call us on 02392 830281.
Marie is a dedicated and result driven Account Manager with more than 10 years’ experience helping businesses enhance their online presence and achieve their sales and marketing objectives. Having worked with both small and large businesses across different industries, Marie understands the need of effective project management and knows the importance of delivering results to customers. Marie joined Vertical Leap in March 2020 where she manages a portfolio of customers, helping them find their online focus by managing delivery and continuously developing the businesses’ strategy unique to them. Originally from Berkshire, Marie and her family moved to Portsmouth a few years ago where she takes long walks by the sea with Maggie the dog and her ever energetic toddler.
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