Podcast: Why big brands should still care about SEO
We discuss whether big brands really need SEO, how they should approach it and what they should be focusing on to succeed in the search results in 2021.
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Podcast
Listen to our search marketing experts in these podcasts about all the latest industry trends and techniques and what you should be keeping an eye on in the future.
Podcast: What’s new in digital marketing – August 2020
In this week’s podcast, we discuss Elon Musk’s AI predictions, lead form extensions in Google Ads and the new version of Bing Webmaster Tools.
Podcast: How to find content ideas you probably haven’t thought of
Learn how to use the SERPs and competitors to find new content ideas, discover news ways to find FAQs and hear about some creative brainstorming techniques.
Podcast: What’s new in digital marketing – July 2020
We discuss break-out terms in Google Trends, Google Digital Garage, SEO women in mentoring, Google Discover Ads and the update to the Google Ads mobile app.
Podcast: 5 clever ways to do keyword research
Learn from our SEO experts how they they do keyword research by looking at search volume, search intent, keyword groups, competitor keywords and much more!
Podcast: What’s new in digital marketing – June 2020
The Vertical Leap team discuss Google’s new announcement for eCommerce category pages, how stores emerging from lockdown will affect websites, and the new Google Shopping tool, Surfaces.
Podcast: Top 5 search marketing trends for the rest of 2020
Key search marketing trends marketers need to know, including intelligent automation, augmented reality, micro-influencers and content consumption.