Portsmouth Historic Dockyard: The perfect location for digital marketers to make waves

Historic dockyards, royal visits, hundreds of sailors, big-budget film shoots, and even a laser quest; it can only be Her Majesty’s Naval Base (HMNB) in Portsmouth. It’s the oldest base in the Royal Navy, with the first dock built back in 1194.

A lot has happened here in more than 800 years: Ships from the base fended off the Spanish Armada in 1588; Horatio Nelson embarked from the base towards the Battle of Trafalgar in 1805; the 27,500-ton WW1 battleship Royal Sovereign was launched in 1915; the Oscar-winning film Les Misérables was filmed here in 2012; and it’s now where tourists from far and wide come to see HMS Warrior 1860, Mary Rose, HMS Victory and more.

This is also the base of search and digital marketing agency Vertical Leap.

The mix of modern marketing and historic heroism doesn’t seem weird to us. While many newer digital agencies either work from home or have an open-plan office wedged in a forgettable office block (complete with beanbags, flat screens and games consoles), here at Vertical Leap we have something even cooler – military heritage.

Why we choose to work here

Sure – we have a couple of beanbags, flat screens and game consoles scattered around too; but when we look out the windows of our Portsmouth headquarters we’re constantly reminded of the history and innovation surrounding us.

“You get to see things you don’t usually see, like helicopters, fire arms practice and enormous naval ships.” Dave Colgate, SEO Specialist

On one side, we can see the Spinnaker Tower; the centrepiece of Portsmouth Harbour’s redevelopment over the past ten years. On the other, we can see the HMS Warrior, a 155-year-old armour-plated warship spanning 420ft of the harbour. The impressive Gunwharf Quays shopping centre is five minutes away, full of excellent restaurants and bars.

Gunwharf Quays, Portsmouth
Gunwharf Quays Marina in Portsmouth

The mix of new and old is fitting.

Vertical Leap is a search marketing agency steeped in heritage, founded back in 2001. Our founder and managing director Matt Hopkins moved to Portsmouth from Texas and fell in love with the Hampshire area. When thinking of possible locations his new Portsmouth SEO agency could call home, there was only ever one place on his mind – the dockyard.

“While a really flashy office can make people suspicious that you are spending their entire management fee on rent and servicing the building, having a quirky office with a great story is really engaging.” Mel Soutar, Digital Marketing Advisor

What’s it like to work in Portsmouth Historic Dockyard?

“I can see the Spinnaker Tower, the Warrior and lots of tourists from my window, so I know I’m in a very important and iconic part of the country.” Alex De Sousa, Website Developer

The entire Naval Base, including Portsmouth’s Historic Dockyard, spans a staggering 50 square miles (130 km²). It’s essentially a city within a city, and the working place of thousands of people. The thing is most people will never know what it’s like behind the large walls, beyond the tourism areas – even people living in Portsmouth. For the vast majority of the base you’ll need a Naval Base pass just to get through security, and getting a pass is quite the endeavour.

Portsmouth Naval Dockyard
Portsmouth Naval Base – image courtesy of UK Government

Luckily, our office is located in the part of the Dockyard that’s open to visitors. It’s not hard to see why people flock here; even when you’ve worked here for a while, you still have new experiences.

“You get to see things you don’t usually see, like helicopters, firearms practice and enormous naval ships,” says SEO Specialist Dave Colgate. “When the Queen visited we had three Apache gunships hovering outside our window!”

Clients are always amazed at quite how big the Naval Base is when they visit our office. In fact, they’re often amazed at how big Vertical Leap is too.

“The Vertical Leap team has grown so much that we’ve now taken over the entire top floor of Boathouse 6 piece by piece, taking down walls to create more space as we go,” says Mel Soutar, a digital marketing advisor. “It’s great for people who visit to see that everyone is here in the same building.”

We also have an office in London –keeping us in the thick of it, and providing a perfect middle ground for far away clients. But while the company will continue to grow in size, Her Majesty’s Naval Base in Portsmouth will always be Vertical Leap’s headquarters.

What can you expect from a visit to the dockyard and Vertical Leap?

Action Stations Portsmouth Historic Dockyard

“It’s definitely a less stressful working environment and I think that has a lot to do with the location of the office – there’s lots of room, lots of light, we’re near the sea, near parks. We’re very lucky.” Elizabeth Smythe, Content Specialist

There’s rarely a dull moment in the Historic Dockyard; from summer music festivals to Christmas markets and fayres, foreign tourists here to see the boats to the local families enjoying a relaxing day out.

When you enter the Portsmouth Historic Dockyard (actually, even before you enter), you’ll instantly spot HMS Warrior 1860. Continue down past the enormous Boathouse 4 and you’ll find the National Museum of the Royal Navy, the HMS M.33, HMS Victory and the Mary Rose.

The Vertical Leap office is located to the right over in Boathouse 6 – above the £16 million visitor attraction Action Stations. Below us are families taking boats for a spin around the Mast Pond, excited young’uns playing laser quest, and thrill-seekers ascending the tallest indoor climbing tower in the UK. There’s also a fantastic cinema on-site.

Visitors can also enjoy harbour tours and a walk through the Historic Boat Workshop, in which they’ll find a unique collection of historic small boats, from whalers to sailing dinghies.

We’ve even had movie stars and film crews here at HMNB; Hugh Jackman and Russell Crowe came to the dockyard back in 2012 to film Les Misérables, which was nominated for Best Picture, Best Actor, Best Supporting Actress (Anne Hathaway won), Best Production Design and more at the 2013 Academy Awards. Have a peek at the film’s shoot in Portsmouth below.

In the office

“I really enjoy the buzz when there are events on. The excitement rubs off on the work we produce.” Chloe Menage, Content Specialist

Of course, the vast majority of our time is spent in front of our computers, devising marketing campaigns for our clients.

“A lot of our work requires a mix of analytical and creative thinking,” says Coralie Wood, PPC Specialist. “The ability to look out of the window at the sea and the amazing history makes it easier to get into the right frame of mind, rather than sitting in an office cube and staring sat a grey wall.”

When clients visit us, they won’t find our specialists working in silence or solitude. That doesn’t mean we’re not working hard though, as Dave explains.

“I like being able to hear everything that’s going on, and the fact that the teams aren’t separated. This means I can get opinions and help whenever I need it; it’s easy to bounce around ideas or ask a colleague to take a look at something.

Vertical Leap office, Portsmouth Historic Dockyard
Welcome to Vertical Leap HQ

“The open warehouse style environment lends itself to a relaxed atmosphere which is conducive to a productive air about the place,” Dave adds. “This helps me focus and ‘zone’ out when I’m really into something.”

Then again, sometimes the perks of working in the dockyard come outside of work.

“When I watch the BBC spy drama Spooks and it gets to a really dramatic bit where a member of the public has to sign the Official Secrets Act, I get to proclaim loudly (and proudly) to my fellow watchers that I have already signed it,” says Coralie.

Our favourite dockyard memories

I asked the Vertical Leap team for some of their favourite memories from our time working in the Portsmouth Historic Dockyard. Here are just a few of them.

“When the Queen visited and got a lift through the dockyard in a Bentley.”

“The time that Swan got stuck in the Mast Pond and the dockyards staff chased it in children’s boats (I think we named the swan Joanne).”

“When the military drummers burst into our office and had a jam.”

“Nipping out for some fresh air and realising gunshots were going off just 20 metres away during a firearms practice.”

“When HMS illustrious came home and I had to pretend that the wind was too strong for my eyes.”

“One day I saw families streaming through the dockyard looking excited and full of anticipation for a Navy ship that was returning that day. I noticed a banner that said “Daddy I am here”, and when I looked there was a BRAND NEW BABY in a pram who was obviously about to meet its father for the first time. It was a good job it was summer and I had my sunglasses on for protection as I was an emotional mess!”

Come and visit!

Why don’t you come and visit Vertical Leap in the Portsmouth Historic Dockyard within Her Majesty’s Naval Base? We’ll make a day of it. Give us a ring on 023 9283 0281 or fill out this quick form.

Or if you think this sounds like the kind of place you’d like to work, check out our current vacancies.

Jack Stanton profile picture
Jack Stanton

Freelance content marketing specialist, feature writer and marketing copywriter with more than a decade of experience in online content creation.

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