A huge challenge for marketers is trying to ensure that your brand is in front of the right people at the right time, so that when they’re ready to buy, they buy from you.
One of the key ways to do this is through search marketing, and yet this is constantly changing too. New AI, machine learning and data science technologies are emerging all the time and whilst they enable you to gain a competitive edge, knowing how to make the most of them can be a huge challenge for marketers.
In this free seminar, taking place on Tuesday 19th June 2018 in London, we’ll be partnering with Google to take a look at how these technologies are transforming search marketing. We’ll make sure you’re equipped with all the know-how you need to stay one step ahead in your industry.
We’ll also be talking about performance UX to help you drive people through your sales funnel more efficiently and increase website conversions.
09.30 Challenges in the industry
09.45 The future of search and how to prepare (Google)
10.15 PPC: Using data science, insights and visualisation to improve campaign performance
11.00 How AI and machine learning is changing the way we do search marketing
11.30 How to prepare for the voice search era
12.00 Performance UX
12.30 Networking – End
Date: Tuesday 19th June 2018
Venue: Google Offices, 6 Pancras Square, London N1C 4AG, United Kingdom – Click here for map
To book your place, email Michelle Hill at [email protected].
Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.
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Categories: Machine Learning, Martech, SEO
Categories: Martech, SEO