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SEO GUIDE: How to win the SERPs by maximising search coverage

Categories: SEO

In this SEO guide, we look at the crucial role SEO has been playing in helping businesses survive COVID-19 and how, going forward, it is essential to maximise your visibility in the search engine results and cover every touchpoint along your sales funnel. 

The guide covers:

1. How SEO helped businesses survive COVID-19

  • Marketers turn to SEO in times of crisis
  • Surge in local searches
  • Small businesses go online for survival

2. How to win the SERPs by maximising search coverage

  • Beat your rivals to new opportunities
  • Increase visibility and win more traffic with structured data
  • Claim the top of the SERPs with featured snippets
  • Cover every touchpoint along your sales funnel
  • Make the most of paid search opportunities
  • Combine Dynamic Search Ads with broad match keywords

3. How intelligent automation can help

  • Analyse huge amounts of data
  • Detect search trends as they emerge
  • Identify new opportunities and threats

Download the SEO guide here (PDF)

One-click PDF download – no details required.

More SEO resources

Podcast: How to identify a problem with your SEO

Online tutorial: How to set up an SEO forecast for free using Excel

Why every new website launch must start with SEO

Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, the beach, mountains and nice food.

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