Travel marketer’s guide to PPC

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As people take more complex paths to booking holidays and related services, the travel marketer’s challenge is to keep them motivated about your brand and ensure they don’t book elsewhere.

Luckily, micro-moments can help you capture leads at different stages of the buying process, identify how far along they are and understand what it’ll take to move them onto the next stage. The idea is to nurture leads, from even the most casual interactions with your brand, until they show serious buying intent and ultimately become your next customer.

In this guide

We explain how travel brands can use micro-moments to transform their PPC results. The main points we cover are:

  • What are micro-moments?
  • How to make micro-moments useful
  • Using micro-moments and PPC to increase bookings

Instant PDF download

To get your copy of the Marketer’s Guide to Full-Funnel PPC Advertising, download it here.

Need help with your travel PPC campaigns?

We are a Google Premier Partner and certified advertising partners with Facebook and Microsoft. Contact us on 02392 830281 or submit your details below to chat to one of the team. You can also learn more about our travel marketing services here.

Michelle Hill profile picture
Michelle Hill

Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.

More articles by Michelle
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