As people take more complex paths to booking holidays and related services, the travel marketer’s challenge is to keep them motivated about your brand and ensure they don’t book elsewhere.
Luckily, micro-moments can help you capture leads at different stages of the buying process, identify how far along they are and understand what it’ll take to move them onto the next stage. The idea is to nurture leads, from even the most casual interactions with your brand, until they show serious buying intent and ultimately become your next customer.
We explain how travel brands can use micro-moments to transform their PPC results. The main points we cover are:
To get your copy of the Marketer’s Guide to Full-Funnel PPC Advertising, download it here.
We are a Google Premier Partner and certified advertising partners with Facebook and Microsoft. Contact us on 02392 830281 or submit your details below to chat to one of the team. You can also learn more about our travel marketing services here.
Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.
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Categories: Content Marketing, PPC, SEO, Social Media, Travel
Categories: SEO, Travel