Post archives for Andy King

Some fantastic examples of eCommerce landing pages from the likes of Samsung, Rituals, GoPro, Harry’s and Axis. Also includes lots of best practice advice.

Google is offering more and more automation tools to manage Google Ads. In this article, we take a look at these tools and explain why they are more suitable for smaller companies than for those running large PPC campaigns.

Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might be a good time to publish a guide explaining the […]

Amazon has a lot of catching up to do if it wants to beat the likes of Google and Facebook in terms of ad market share. The big two make up more than half of the global market between them, but Amazon Ads is growing much faster than either leader.

It has been a busy start to 2017 for the guys over at Facebook advertising as the social giant looks to continue its incredible growth.

Here’s how you can make all of these things happen by increasing brand awareness on Facebook. The trap many advertisers and marketers fall into with building brand awareness is targeting everyone.

How do you increase brand awareness with Google AdWords, we look at the different ways that companies can achieve this starting with the display network.

Amazon is already the biggest name we associate with buying products over the web, which means its recent venture into PPC advertising is something we’re very interested in.

Google has introduced two new ad extensions to AdWords, both of which bring a new kind of lead to the table. Message extensions mean users can now click your ad to send you a text message, while affiliate location extensions point them towards nearby stores selling your products. These are both exciting additions to the […]

You may be wondering how to get the best out of Facebook advertising. If your priority is selling products over the festive season, it can be hard to see where Facebook fits into your marketing strategy.

AdWords, Twitter and Facebook advertising can all be used in preparation for Black Friday, but that’s not the only way you can leverage contacts to drive more business. In our previous blogs (linked below), we’ve discussed how these channels can be used effectively to drive traffic to your site and generate email leads in the […]

Advertising via social media offers almost unrivalled targeting options when compared with other promotional channels. In our previous blog, James described the importance of driving newsletter sign-ups and registering users on your site in the run up to Black Friday – giving you an email list to promote your offers prior to the event for […]

Customer Match can be considered a form of remarketing, as its integration with AdWords works in a very similar way. In practice, the advertiser creates a new audience in the Google Ads interface by uploading a list of emails in CSV format.

Remarketing, display advertising and how they contributed to increased revenue of 42% and improved ecommerce conversion rates by over 12%.