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Post archives for Andy King

Andy has been working in marketing for over 8 years and digital marketing for 5 years. He has worked with clients in a wide variety of industries such as leisure, manufacturing, tourism, events and retail. He specialises in all aspects of online advertising from search to social campaigns. Outside of work he enjoys drawing and art, woodworking, gardening and spending time with his family and three dogs in the New Forest.

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Facebook testing two new ad formats, plus other news

It’s been a busy start to 2017 for the guys over at Facebook advertising as the social giant looks to continue its incredible growth. It’s shaping up as an important year for all the big names in paid ads and we’re expecting plenty of announcements over the next 12 months. So let’s start with a […]

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3 Amazon advertising tools for retail marketers

The likes of Google and Facebook are fighting hard to reinvent themselves as eCommerce advertising tools. The two tech giants both know this is where the long-term future lies in the mobile age. Meanwhile, Amazon has a much smaller task on its hands. The online marketplace is already the biggest name we associate with buying […]

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Google’s new ad extensions: Messaging and store suggestions

Google has introduced two new ad extensions to AdWords, both of which bring a new kind of lead to the table. Message extensions mean users can now click your ad to send you a text message, while affiliate location extensions point them towards nearby stores selling your products. These are both exciting additions to the […]

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Christmas Baubels

3 Facebook campaign ideas for Christmas

With the holiday season fast approaching, you may be wondering how to get the best out of Facebook advertising. If your priority is selling products over the festive season, it can be hard to see where Facebook fits into your marketing strategy. Sure, we all know it’s great for branding, but how does this help […]

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Google's new Customer Match feature

Countdown to Black Friday #7: Google’s new Customer Match feature

AdWords, Twitter and Facebook advertising can all be used in preparation for Black Friday, but that’s not the only way you can leverage contacts to drive more business. In our previous blogs (linked below), we’ve discussed how these channels can be used effectively to drive traffic to your site and generate email leads in the […]

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Black Friday countdown #8: Get promoting on social

Advertising via social media offers almost unrivalled targeting options when compared with other promotional channels. In our previous blog, James described the importance of driving newsletter sign-ups and registering users on your site in the run up to Black Friday – giving you an email list to promote your offers prior to the event for […]

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Google's new Customer Match feature

Google’s new Customer Match feature

AdWords, Twitter and Facebook advertising are all effective tactics to drive more sales, but that’s not the only way you can leverage email contacts to drive more business – enter Google’s new Customer Match. Customer Match can be considered a form of remarketing, as its integration with AdWords works in a very similar way. In […]

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