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Post archives for Andy King

Andy has been working in marketing for over 8 years and digital marketing for 5 years. He has worked with clients in a wide variety of industries such as leisure, manufacturing, tourism, events and retail. He specialises in all aspects of online advertising from search to social campaigns. Outside of work he enjoys drawing and art, woodworking, gardening and spending time with his family and three dogs in the New Forest.

A quick guide to Amazon Ads

A quick guide to Amazon Ads

Amazon has a lot of catching up to do if it wants to beat the likes of Google and Facebook in terms of ad market share. The big two make up more than half of the global market between them, but Amazon Ads is growing much faster than either leader.

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Google’s new ad extensions: Messaging and store suggestions

Google has introduced two new ad extensions to AdWords, both of which bring a new kind of lead to the table. Message extensions mean users can now click your ad to send you a text message, while affiliate location extensions point them towards nearby stores selling your products. These are both exciting additions to the […]

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Google's new Customer Match feature

Google’s new Customer Match feature

Customer Match can be considered a form of remarketing, as its integration with AdWords works in a very similar way. In practice, the advertiser creates a new audience in the Google Ads interface by uploading a list of emails in CSV format.

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