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Post archives for Andy King

Andy has been working in marketing for over 8 years and digital marketing for 5 years. He has worked with clients in a wide variety of industries such as leisure, manufacturing, tourism, events and retail. He specialises in all aspects of online advertising from search to social campaigns. Outside of work he enjoys drawing and art, woodworking, gardening and spending time with his family and three dogs in the New Forest.

Seller ratings vs product ratings in Google Shopping

Google Shopping: Seller vs product ratings

Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might be a good time to publish a guide explaining the […]

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A quick guide to Amazon Ads

A quick guide to Amazon Ads

Amazon has a lot of catching up to do if it wants to beat the likes of Google and Facebook in terms of ad market share. The big two make up more than half of the global market between them, but Amazon Ads is growing much faster than either leader.

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ski slope pink sky

Google’s new ad extensions: Messaging and store suggestions

Google has introduced two new ad extensions to AdWords, both of which bring a new kind of lead to the table. Message extensions mean users can now click your ad to send you a text message, while affiliate location extensions point them towards nearby stores selling your products. These are both exciting additions to the […]

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Google's new Customer Match feature

Countdown to Black Friday #7: Google’s new Customer Match feature

AdWords, Twitter and Facebook advertising can all be used in preparation for Black Friday, but that’s not the only way you can leverage contacts to drive more business. In our previous blogs (linked below), we’ve discussed how these channels can be used effectively to drive traffic to your site and generate email leads in the […]

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Black Friday countdown #8: Get promoting on social

Advertising via social media offers almost unrivalled targeting options when compared with other promotional channels. In our previous blog, James described the importance of driving newsletter sign-ups and registering users on your site in the run up to Black Friday – giving you an email list to promote your offers prior to the event for […]

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Google's new Customer Match feature

Google’s new Customer Match feature

Customer Match can be considered a form of remarketing, as its integration with AdWords works in a very similar way. In practice, the advertiser creates a new audience in the Google Ads interface by uploading a list of emails in CSV format.

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