Everything you need to know about custom labels for Google Shopping and how to set them up to maximise the performance of your campaigns.
Post archives for Callum Coard
Callum is a PPC Specialist and joined Vertical Leap in early 2019. He believes the future of commerce and business will continue to innovate online and no other industry is as exciting or changes as much day by day.
Different types of PPC ad extensions, how to use them effectively and best practice advice from our PPC specialists to maximise results.
With B2B eCommerce sharply rising since the coronavirus pandemic, businesses can capitalise on increased demand with these PPC strategies.
How Google Ads remarketing works, how it differs from retargeting, how much it costs and how to set up your first campaign.
The pros and cons of Instagram advertising, how much it costs, what ad formats are available and how to set up your first Instagram campaign.
Your complete guide to Facebook targeting, including how to use core audiences, custom audiences and lookalike audiences to maximise your Facebook campaigns.
A complete guide on how to advertise on Facebook, including what kind of leads you can generate, types of ads, campaign goals and how to create a campaign.
An overview of the various options for advertising on Waze Local – Google’s navigation app – how it works and the costs to advertise.