Google is urging advertisers to move over to data-driven attribution which promises to show you the interactions that contribute most to the final conversion.
Post archives for Duncan Sills
Duncan is a PPC specialist at Vertical Leap.
As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.
Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.
Data science allows you to extract practical knowledge from data at your disposal. Knowing where your customers want to go next, what kind of experiences they prefer and what prices they are ready to pay are just a few things achievable through strategic data analysis.
At this time of year, Google is all about pushing new ad innovations for Christmas advertising campaigns. No surprises here of course; this is the time of year for retailers to shine and formats like product listing ads take centre stage.
Over the past few months we’ve been looking at various micro-moments for travel purchases – and this week it’s all about those ‘time-to-book-it’ moments. This is where people make the vital decision and choose who they’re going to book with. For travel brands, these final interactions before the conversion are quite unique as well. Mobile […]
When you think of travel marketing, platforms like Google, Facebook and Instagram are probably the first that come to mind. Bing’s underdog status is a real benefit in this regard but it’s not the only reason you should take Bing Ads more seriously as a travel marketer.
Earlier this month we looked at how to capture travel leads at the beginning of the consumer journey. When people first start dreaming about that next getaway they generally turn to search engines, and Google calls those first few searches I-want-to-get-away moments. This week, we’re focusing on the next stage of the buying process: time-to-make-a-plan […]
As Google puts it, “half the fun in travelling is dreaming up the destination”. In fact, we’re never far away from fantasising about that next trip away – whether we’ve just returned from one, had a rough day at the office or seen our friends’ holiday snaps on Facebook. Google calls these ‘I-want-to-get-away’ moments; the […]
Change always comes thick and fast in this industry but 2016 has felt like a real turning point. All the tech giants are making big things happen as we move into the next stage of marketing and Facebook has been particularly active this year.