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Post archives for Duncan Sills

Duncan is a PPC specialist at Vertical Leap.

Localising travel campaigns on PPC and social media - a beginner's guide

Beginner’s guide to localising your travel campaigns

Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.

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Camper van

Travel marketing: How to capture those ‘time-to-make-a-plan’ moments

Earlier this month we looked at how to capture travel leads at the beginning of the consumer journey. When people first start dreaming about that next getaway they generally turn to search engines, and Google calls those first few searches I-want-to-get-away moments. This week, we’re focusing on the next stage of the buying process: time-to-make-a-plan […]

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