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Post archives for Jamie Hallitt

Why your stagnant mobile performance isn’t a bad thing

A huge focus in the digital world over the past several years has been mobile. If you have been optimising your mobile site, implementing mobile and cross-device tracking and creating mobile-only ad campaigns, you’ve been doing it right. However, if you own an ecommerce website, operate a local business or franchise, or operate in the retail sector, […]

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Which type of PPC advert works best?

PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness. Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid that one question that your boss might ask you – ‘Which ad is working the […]

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