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Post archives for Jon Line

What makes a great landing page?

Landing pages are different to homepages; their purpose is to encourage users to perform a specific action, which is why getting the design right is key. In this blog, we explain why landing pages are so important and provide you with some useful design tips to boot. Why do companies use landing pages as opposed to their actual website? […]

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Lessons from 6 retailers on how to reduce cart abandonment

What makes a good online shopping experience? Well-designed and easy-to-navigate sites are important factors. An excellent search function also allows your customers to find what they’re looking for quickly. Alone these things surely guarantee sales, don’t they? If that is the case, why are so many shopping carts being abandoned? A study by the Baymard […]

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