What Google’s new ranking signal for UX called ‘page experience’ means and how marketers can start optimising for it ahead of its roll-out in 2021.
Post archives for Kerry Dye
Kerry is head of the SEO team working on small business campaigns. This is a position she has held since 2012, after working for the company since 2007 when she switched to specialising in SEO. Prior to working for Vertical Leap, Kerry held a number of in-house and agency roles in digital marketing, including managing the website for a round the world yacht race.
Should you hire an SEO agency or build your own team of SEO and marketing pros? This article looks at the pros and cons of each approach to help you decide.
We look at the steps you can take to try and secure those highly sought-after featured snippets in Google Search and maximise your visibility in the SERPs.
A guide to outbound links including why they’re important, if you should ‘nofollow’ them and how they can improve your E-A-T ratings with Google.
The changing role of nofollow links and how Google will read them from March 2020. Plus two new link attributes and what this means for digital marketers.
Advice from our SEO experts on how to check the quality of your content, how to ensure it follows Google’s E-A-T guidelines and some of our favourite tools.
Two very quick and easy ways to check if your website has been moved over to mobile-first indexing using Google Search Console and your email account.
Everything you need to know about Google Merchant Center including how to set it up, create and upload your data feed, and check the status of your products.
A look at the Google Possum 2.0 update, who it’s targeting, how big it is and what steps to take if you’ve been affected in the local search results.
To prevent your site being penalised, it’s vital to understand exactly what thin content is, and how it can be fixed. Here’s how to do that.
First announced in July 2018, Google Signals is the name given to the Google product that enables cross-device reporting and remarketing. Enabling Google Signals allows you to take advantage of new and improved advertising and reporting features across different devices.
Local SEO is a craft of its own – if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it.
An overview of Google’s Knowledge Graph and tips on how to optimise for it to get your brand appearing in the search engine results.
An overview of the three main Google core algorithm updates 2018-19 (Medic, March & June) and what marketers should take on board from each one.
Google’s E-A-T guidelines – a brief history, what you need to know and why it’s back on everyone’s agenda. Make sure your content hits the mark!
With proximity marketing now back in the headlines, we bring you up to speed with what it is, how it works and some of the fantastic benefits to marketers that can’t be ignored.
Local SEO is highly effective at converting search queries into customers walking through your door. Here’s what you need to do to optimise your site.
Google employs more than 10,000 Google quality raters around the world, operating in multiple languages. Their job is to rate the quality of pages that appear in search results. Simple, right? In this post, we explain what that means in practice and how it helps us with search engine optimisation.
No matter how much time and money you invest, there’s always a larger competitor willing to throw more time and money at climbing up the search ranking. Now, technologies like machine learning and automation mean the same resources are available to everyone.
It can feel like a disaster when the first negative review rolls in but this is all a natural part of the process and nothing to fear. In this article, we’re going to look at how to handle negative reviews and how you can use them to improve your brand image.