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Post archives for Kerry Dye

Kerry is head of the SEO team working on small business campaigns. This is a position she has held since 2012, after working for the company since 2007 when she switched to specialising in SEO. Prior to working for Vertical Leap, Kerry held a number of in-house and agency roles in digital marketing, including managing the website for a round the world yacht race.

Passfail image for the blog The SEO's guide to Google quality raters

The SEO’s guide to Google quality raters

Google employs more than 10,000 Google quality raters around the world, operating in multiple languages. Their job is to rate the quality of pages that appear in search results. Simple, right? In this post, we explain what that means in practice and how it helps us with search engine optimisation.

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Strawberry illustrating article How to get featured snippets in Google Search

How to get featured snippets in Google Search

Featured snippets are Google’s way of making sure users get the very best answer to informational queries. In this article, we’re going to show you what you need to do to be in with a chance of bagging that much sought-after featured snippet.

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2018: The year of small business SEO

2018: The year of small and medium business SEO

No matter how much time and money you invest, there’s always a larger competitor willing to throw more time and money at climbing up the search ranking. Now, technologies like machine learning and automation mean the same resources are available to everyone.

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The legal marketing guide to local business SEO

The legal marketer’s guide to local SEO

Local SEO isn’t only for smaller businesses. No matter how big your law firm may be, having bricks and mortar business locations means you must optimise for local search. If you want to maximise your foot traffic, you have to start local – it’s as simple as that. With local SEO it’s not about size; […]

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SEO agency versus in-house team: pros and cons

SEO agency versus in-house team

Back in the day, businesses would hire an SEO expert to optimise their site while they concentrated on running their business. But search optimisation isn’t a one-person job anymore.

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Solicitors: Why don’t we appear in Google Maps?

Local SEO helps you narrow down on a more targeted audience, cuts your competition and slashes the cost of your keywords. It also brings the opportunity to rank at the top of the page – in Google Maps – for keywords you might not otherwise rank for. All of this makes local SEO a big […]

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