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Post archives for Kerry Dye

Kerry is head of the SEO team working on small business campaigns. This is a position she has held since 2012, after working for the company since 2007 when she switched to specialising in SEO. Prior to working for Vertical Leap, Kerry held a number of in-house and agency roles in digital marketing, including managing the website for a round the world yacht race.

2018: The year of small business SEO

2018: The year of small and medium business SEO

It’s fair to say smaller businesses haven’t always had the best relationship with search engine optimisation. No matter how much time and money you invest, there’s always a larger competitor willing to throw more time and money at climbing up the search ranking. Big businesses can pay for enterprise tools, hire the best search marketers […]

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What to do about negative reviews on Google My Business

What to do about negative reviews on Google My Business

Recently, we published an article looking at how you can get more Google Reviews to boost your brand’s reputation and attract more customers. It can feel like a disaster when the first negative review rolls in but this is all a natural part of the process and nothing to fear. In this article, we’re going […]

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How to get more Google customer reviews on Google Maps?

How to get more Google reviews?

Google Reviews take away the big business advantage in local SEO by giving brands with the best reputation centre-stage. SMEs have the benefit of being flexible, which makes it easier to create a more personal customer experience and meet the unique needs of individual clients. This is something you should make the most of. The difficult […]

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Compass and map

Six tips for local SEO

Local SEO is a craft of its own – if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it. In this blog, I will be concentrating on appearing in the actual local/maps listings (as shown below) for the search terms that […]

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Is Google’s Panda algorithm still relevant in 2018?

Is Google’s Panda algorithm still relevant in 2018?

In 2011, Google rocked the online world with its first Panda algorithm update. For the first time, webmasters were being hit with search penalties for breaking Google’s guidelines and 12% of all searches were affected by the update. Panda marked the beginning of Google’s war against web spam and black-hat SEO – a battle that […]

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How to rank in Google Maps

How to show up in Google Maps

Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. It’s about generating highly-qualified leads from people in your nearby area who are close to making a purchase decision. And it’s also one of the most effective channels you’ve got for driving in-store visits from online search. To make […]

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The legal marketing guide to local business SEO

The legal marketer’s guide to local SEO

Local SEO isn’t only for smaller businesses. No matter how big your law firm may be, having bricks and mortar business locations means you must optimise for local search. If you want to maximise your foot traffic, you have to start local – it’s as simple as that. With local SEO it’s not about size; […]

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SEO agency versus in-house team: pros and cons

SEO agency versus in-house team

Back in the day, businesses would hire an SEO expert to optimise their site while they concentrated on running their business. But search optimisation isn’t a one-person job anymore.

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Solicitors: Why don’t we appear in Google Maps?

Local SEO helps you narrow down on a more targeted audience, cuts your competition and slashes the cost of your keywords. It also brings the opportunity to rank at the top of the page – in Google Maps – for keywords you might not otherwise rank for. All of this makes local SEO a big […]

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compass and map for Google local seo UK

Six tips for local SEO

Local SEO is a craft of its own – if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it.

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Rounding up the horses

Our favourite search marketing articles in November

We’re rapidly approaching the end of 2015, and that means a lot of the blogs around at the moment are focused on the future. Here is a round-up of the best ones we read. I have been in SEO a long time and the one thing that is always constant is that the discipline changes […]

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Skyline by Night

How to track your leads using Google Analytics

Google Analytics is the most widely used statistics package for websites. It is used on more than half of the sites on the internet. One of the most powerful features is its ability to track the actions that users take on your website. This is the ‘goals’ feature. This means you can segment out the […]

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