Kerry Dye

Kerry Dye

Kerry is head of the SEO team working on small business campaigns. This is a position she has held since 2012, after working for the company since 2007 when she switched to specialising in SEO. Prior to working for Vertical Leap, Kerry held a number of in-house and agency roles in digital marketing, including managing the website for a round the world yacht race.

Six things you need to tell your next SEO agency in the SEO brief

SEO

Six things you need to tell your next SEO agency

When you hire an SEO agency, you’re not only looking for search marketing experts. You’re also looking for a team to become experts on your business and the people it needs to connect with. This understanding is pivotal to everything an agency does for you – and it starts from the moment you begin working with them. Your first task is...

by • posted July 13th 2017

compass and map for Google local searches

SEO

Six tips for local SEO

Local SEO is a craft of its own – if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it. In this blog, I will be concentrating on appearing in the actual local/maps listings (as shown below) for the search terms that trigger them. There are a number...

by • posted January 4th 2016

Rounding up the horses

SEO

Our favourite search marketing articles in November

We’re rapidly approaching the end of 2015, and that means a lot of the blogs around at the moment are focused on the future. Here is a round-up of the best ones we read. I have been in SEO a long time and the one thing that is always constant is that the discipline changes and evolves. As a company, you...

by • posted December 1st 2015

Skyscraper Windows

SEO

Making better decisions with transparency of digital data

Traditionally, digital marketers used a myriad of tools to gather all the information needed to make an informed decision. This process started with the advent of keyword tools and rank checking, maturing through the introduction of analytics packages and Webmaster Tools. This data collection and analysis became a vital part of the digital marketer’s armoury; being able to understand all those...

by • posted May 14th 2015

Skyline by Night

SEO

How to track your leads using Google Analytics

Google Analytics is the most widely used statistics package for websites. It is used on more than half of the sites on the internet. One of the most powerful features is its ability to track the actions that users take on your website. This is the ‘goals’ feature. This means you can segment out the portion of traffic that did...

by • posted April 21st 2015

Evolution and revolution

Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.

Learn what this means for you »