Google’s E-A-T guidelines – a brief history, what you need to know and why it’s back on everyone’s agenda. Make sure your content hits the mark!
Post archives for Kerry Dye
Kerry is head of the SEO team working on small business campaigns. This is a position she has held since 2012, after working for the company since 2007 when she switched to specialising in SEO. Prior to working for Vertical Leap, Kerry held a number of in-house and agency roles in digital marketing, including managing the website for a round the world yacht race.
With proximity marketing now back in the headlines, we bring you up to speed with what it is, how it works and some of the fantastic benefits to marketers that can’t be ignored.
Local SEO is highly effective at converting search queries into customers walking through your door. Here’s what you need to do to optimise your site.
Google employs more than 10,000 Google quality raters around the world, operating in multiple languages. Their job is to rate the quality of pages that appear in search results. Simple, right? In this post, we explain what that means in practice and how it helps us with search engine optimisation.
Featured snippets are Google’s way of making sure users get the very best answer to informational queries. In this article, we’re going to show you what you need to do to be in with a chance of bagging that much sought-after featured snippet.
First announced in July 2018, Google Signals is the name given to the Google product that enables cross-device reporting and remarketing. Enabling Google Signals allows you to take advantage of new and improved advertising and reporting features across different devices.
In this article, we define what quality content means in modern SEO – something many brands still struggle to clarify. Then we look at how you can check the quality of content before you publish it.
No matter how much time and money you invest, there’s always a larger competitor willing to throw more time and money at climbing up the search ranking. Now, technologies like machine learning and automation mean the same resources are available to everyone.
It can feel like a disaster when the first negative review rolls in but this is all a natural part of the process and nothing to fear. In this article, we’re going to look at how to handle negative reviews and how you can use them to improve your brand image.
Google Reviews take away the big business advantage in local SEO by giving brands with the best reputation centre-stage. SMEs have the benefit of being flexible, which makes it easier to create a more personal customer experience and meet the unique needs of individual clients. This is something you should make the most of. The difficult […]
Local SEO is a craft of its own – if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it. In this blog, I will be concentrating on appearing in the actual local/maps listings (as shown below) for the search terms that […]
In 2011, Google rocked the world with its first Panda algorithm update. In 2016, Panda became part of the core search algorithm. How relevant is it in 2018?
Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. It’s about generating highly-qualified leads from people in your nearby area who are close to making a purchase decision. And it’s also one of the most effective channels you’ve got for driving in-store visits from online search. To make […]
Local SEO isn’t only for smaller businesses. No matter how big your law firm may be, having bricks and mortar business locations means you must optimise for local search. If you want to maximise your foot traffic, you have to start local – it’s as simple as that. With local SEO it’s not about size; […]
Search engine optimisation isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results.
Back in the day, businesses would hire an SEO expert to optimise their site while they concentrated on running their business. But search optimisation isn’t a one-person job anymore.
Local SEO helps you narrow down on a more targeted audience, cuts your competition and slashes the cost of your keywords. It also brings the opportunity to rank at the top of the page – in Google Maps – for keywords you might not otherwise rank for. All of this makes local SEO a big […]
When you hire an SEO agency, you’re not only looking for search marketing experts. You’re also looking for a team to become experts on your business and the people it needs to connect with.
Local SEO is a craft of its own – if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it.
We’re rapidly approaching the end of 2015, and that means a lot of the blogs around at the moment are focused on the future. Here is a round-up of the best ones we read. I have been in SEO a long time and the one thing that is always constant is that the discipline changes […]