Kerry Dye

Kerry Dye

Kerry is head of the SEO team working on small business campaigns. This is a position she has held since 2012, after working for the company since 2007 when she switched to specialising in SEO. Prior to working for Vertical Leap, Kerry held a number of in-house and agency roles in digital marketing, including managing the website for a round the world yacht race.

How to rank in Google Maps

SEO

How to show up in Google Maps

Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. It’s about generating highly-qualified leads from people in your nearby area who are close to making a purchase decision. And it’s also one of the most effective channels you’ve got for driving in-store visits from online search. To make this happen, you need to be...

by • posted November 14th 2017

The legal marketing guide to local business SEO

SEO

The legal marketer’s guide to local SEO

Local SEO isn’t only for smaller businesses. No matter how big your law firm may be, having bricks and mortar business locations means you must optimise for local search. If you want to maximise your foot traffic, you have to start local – it’s as simple as that. With local SEO it’s not about size; it’s about location and optimisation. So...

by • posted September 27th 2017

SEO: 10 things every small business should do

SEO

SEO: 10 things every small business should do

Search engine optimisation isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To make matters worse, organic results are getting pushed further down the page, leaving less space for the little guy. These are the challenges small business marketers face, but each of these...

by • posted September 4th 2017

SEO agency versus in-house team: pros and cons

SEO

SEO agency versus in-house team

Back in the day, businesses would hire an SEO expert to optimise their site while they concentrated on running their business. But search optimisation isn’t a one-person job anymore. You need programmers who code with performance in mind, content marketers who consider audiences and search engines, social media managers to promote your content and advertisers to generate the leads SEO isn’t...

by • posted August 21st 2017

WORLD-MAP

SEO

Solicitors: Why don’t we appear in Google Maps?

Local SEO helps you narrow down on a more targeted audience, cuts your competition and slashes the cost of your keywords. It also brings the opportunity to rank at the top of the page – in Google Maps – for keywords you might not otherwise rank for. All of this makes local SEO a big deal for solicitors who are working in...

by • posted August 8th 2017

Evolution and revolution

Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.

Learn what this means for you »