Kerry Dye

Kerry Dye

Kerry is head of the SEO team working on small business campaigns. This is a position she has held since 2012, after working for the company since 2007 when she switched to specialising in SEO. Prior to working for Vertical Leap, Kerry held a number of in-house and agency roles in digital marketing, including managing the website for a round the world yacht race.

SEO: 10 things every small business should do

SEO

SEO: 10 things every small business should do

Search engine optimisation isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To make matters worse, organic results are getting pushed further down the page, leaving less space for the little guy. These are the challenges small business marketers face, but each of these...

by • posted September 4th 2017

SEO agency versus in-house team: pros and cons

SEO

SEO agency versus in-house team

Back in the day, businesses would hire an SEO expert to optimise their site while they concentrated on running their business. But search optimisation isn’t a one-person job anymore. You need programmers who code with performance in mind, content marketers who consider audiences and search engines, social media managers to promote your content and advertisers to generate the leads SEO isn’t...

by • posted August 21st 2017

WORLD-MAP

SEO

Solicitors: Why don’t we appear in Google Maps?

Local SEO helps you narrow down on a more targeted audience, cuts your competition and slashes the cost of your keywords. It also brings the opportunity to rank at the top of the page – in Google Maps – for keywords you might not otherwise rank for. All of this makes local SEO a big deal for solicitors who are working in...

by • posted August 8th 2017

Six things you need to tell your next SEO agency in the SEO brief

SEO

Six things you need to tell your next SEO agency

When you hire an SEO agency, you’re not only looking for search marketing experts. You’re also looking for a team to become experts on your business and the people it needs to connect with. This understanding is pivotal to everything an agency does for you – and it starts from the moment you begin working with them. Your first task is...

by • posted July 13th 2017

compass and map for Google local searches

SEO

Six tips for local SEO

Local SEO is a craft of its own – if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it. In this blog, I will be concentrating on appearing in the actual local/maps listings (as shown below) for the search terms that trigger them. There are a number...

by • posted January 4th 2016

Evolution and revolution

Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.

Learn what this means for you »