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Post archives for Kerry Dye

Kerry is head of the SEO team working on small business campaigns. This is a position she has held since 2012, after working for the company since 2007 when she switched to specialising in SEO. Prior to working for Vertical Leap, Kerry held a number of in-house and agency roles in digital marketing, including managing the website for a round the world yacht race.

Passfail image for the blog The SEO's guide to Google quality raters

The SEO’s guide to Google quality raters

Google employs more than 10,000 Google quality raters around the world, operating in multiple languages. Their job is to rate the quality of pages that appear in search results. Simple, right? In this post, we explain what that means in practice and how it helps us with search engine optimisation.

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2018: The year of small business SEO

2018: The year of small and medium business SEO

No matter how much time and money you invest, there’s always a larger competitor willing to throw more time and money at climbing up the search ranking. Now, technologies like machine learning and automation mean the same resources are available to everyone.

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