Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. It’s about generating highly-qualified leads from people in your nearby area who are close to making a purchase decision. And it’s also one of the most effective channels you’ve got for driving in-store visits from online search. To make […]
We are a search marketing agency full of experts on everything SEO – from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.
You will have heard so many times over the last ten years how important SEO is for your business. But what if your business is doing really well just as it is – why invest in a marketing strategy you’ve never really felt the need for? It’s a valid question. And the truth is some successful […]
When you’re looking for a new SEO agency, there’s one thing in particular you should expect. A good agency will always be more interested in your business than in pushing their own sales pitch. After all, your search marketing needs are unique.
In this month’s news bulletin, we take a look at Google Stamp, purchases through smart speakers, Bing’s local pack results, new AdWords extensions and Twitter doubling its character limit. Say hello to Google Stamp Derived by combining ‘Stories’ (ST) and ‘Accelerated Mobile Pages’ (AMP), Google Stamp is set to be the ‘in search’ challenger for Snapchat […]
Local SEO isn’t only for smaller businesses. No matter how big your law firm may be, having bricks and mortar business locations means you must optimise for local search. If you want to maximise your foot traffic, you have to start local – it’s as simple as that. With local SEO it’s not about size; […]
As search engine optimisation (SEO) continues to evolve, the key terms and phrases we need to know also change. So, as a UK agency providing SEO services, we thought it would be a good idea to create an SEO glossary of terms that we can keep updating for you, as time goes by. In other […]
If you’ve just bid farewell to ‘school holiday mode’ and feel you need a quick catch-up on the latest search and digital news, don’t worry, we’ve got you covered. In this month’s digital marketing news round-up, we’re talking about Google local pack results, Google’s new search app, HTTP site warnings, intelligent algorithms and more. Google expanding local pack […]
Search engine optimisation isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results.
Back in the day, businesses would hire an SEO expert to optimise their site while they concentrated on running their business. But search optimisation isn’t a one-person job anymore.
Google doesn’t rely on a single, fixed algorithm for each and every query anymore. The tech giant is now capable of analysing each search query and deciding which ranking factors are most appropriate – or, more specifically, in which order they should be prioritised. This means, as travel search marketers, we need to understand how […]
Local SEO helps you narrow down on a more targeted audience, cuts your competition and slashes the cost of your keywords. It also brings the opportunity to rank at the top of the page – in Google Maps – for keywords you might not otherwise rank for. All of this makes local SEO a big […]
Read about the latest changes to the AdWords interface and Google Search Console that have happened in August 2017.
Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing.
The role of visual content in SEO is bigger than many marketers fully understand. It’s widely accepted that Google prefers content which includes visuals and we know it makes things more engaging for users. This has a knock-on effect with other SEO signals like time on site, bounce rate and shares.
When you hire an SEO agency, you’re not only looking for search marketing experts. You’re also looking for a team to become experts on your business and the people it needs to connect with.
This month we’re looking at how long it takes for a website to start ranking in Google, Google My Business, Bing Ads competitor metrics, Gmail messages and ‘SEO the Movie’! How long does it take for a new website to start ranking in Google? This question is something that businesses have asked for many years […]
Follow the SEO best practices in this guide, and pages on your site will earn more exposure and contribute to better rankings across the rest of your site.
Marketing automation is getting more attention. Head of SEO at Vertical Leap Lee Wilson gives his insight into what it can do for search marketing.
Search engine optimisation is becoming more difficult to define every year. We look at the 5 pillars needed to form a successful SEO campaign.
In this month’s round-up we’re talking about Google Attribution (an exciting new feature that allows you to understand the full conversion channel instead of just the last click), the launch of ‘Google for Jobs’, a new ‘Buy’ button in AdWords, Expandable AdWords Ads with carousels on mobile, and Pop-Up Ads on maps. Google Attribution launches Last […]