Vertical Leap analysed the impressions and clicks of millions of search queries across almost 200 websites to compile stats for the top 50 positions, which you can see here.
We are a search marketing agency full of experts on everything SEO – from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.
In this article, we define what quality content means in modern SEO – something many brands still struggle to clarify. Then we look at how you can check the quality of content before you publish it.
The tech giant is refining the entire process of booking flights and hotels on mobile, allowing users to plan and book the majority of their travel needs from one place: Google Search. Here’s a preview of the new travel experience you should soon start seeing.
No matter how much time and money you invest, there’s always a larger competitor willing to throw more time and money at climbing up the search ranking. Now, technologies like machine learning and automation mean the same resources are available to everyone.
It can feel like a disaster when the first negative review rolls in but this is all a natural part of the process and nothing to fear. In this article, we’re going to look at how to handle negative reviews and how you can use them to improve your brand image.
Google Reviews take away the big business advantage in local SEO by giving brands with the best reputation centre-stage. SMEs have the benefit of being flexible, which makes it easier to create a more personal customer experience and meet the unique needs of individual clients. This is something you should make the most of. The difficult […]
Last year, we got a taste of what to expect from the future of conversational UI, but 2018 is the year things will really take off. With Apple and Facebook poised to release their own voice-powered smart speakers in the coming weeks and months, this will be one of the biggest marketing trends of 2018.
Local SEO is a craft of its own – if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it. In this blog, I will be concentrating on appearing in the actual local/maps listings (as shown below) for the search terms that […]
Machine learning SEO is already changing the way we optimise for search engines. Now is the time to implement it into your workflow.
In 2011, Google rocked the world with its first Panda algorithm update. In 2016, Panda became part of the core search algorithm. How relevant is it in 2018?
Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both. How will this guide help you? In this guide, we’ll focus […]
A roundup of consumer behaviour over the final week before Christmas and how you can adjust your strategy to make the most of those last-minute sales opportunities.
Ask anyone what Google is and the most likely answer will be that it’s a search engine, which is pretty hard to argue with. The tech giant’s most important platform is called Google Search, where people type in queries and get search results in return. Pretty conclusive stuff. Except the nature of search is drastically […]
There’s a common assumption that SEO is easier for bigger brands. Sadly, simply throwing more money at SEO doesn’t guarantee results and enterprise businesses face their own unique set of challenges.
Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. It’s about generating highly-qualified leads from people in your nearby area who are close to making a purchase decision. And it’s also one of the most effective channels you’ve got for driving in-store visits from online search. To make […]
You will have heard so many times over the last ten years how important SEO is for your business. But what if your business is doing really well just as it is – why invest in a marketing strategy you’ve never really felt the need for? It’s a valid question. And the truth is some successful […]
When you’re looking for a new SEO agency, there’s one thing in particular you should expect. A good agency will always be more interested in your business than in pushing their own sales pitch. After all, your search marketing needs are unique.
In this month’s news bulletin, we take a look at Google Stamp, purchases through smart speakers, Bing’s local pack results, new AdWords extensions and Twitter doubling its character limit. Say hello to Google Stamp Derived by combining ‘Stories’ (ST) and ‘Accelerated Mobile Pages’ (AMP), Google Stamp is set to be the ‘in search’ challenger for Snapchat […]
Local SEO isn’t only for smaller businesses. No matter how big your law firm may be, having bricks and mortar business locations means you must optimise for local search. If you want to maximise your foot traffic, you have to start local – it’s as simple as that. With local SEO it’s not about size; […]
As search engine optimisation (SEO) continues to evolve, the key terms and phrases we need to know also change. So, as a UK agency providing SEO services, we thought it would be a good idea to create an SEO glossary of terms that we can keep updating for you, as time goes by. In other […]