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Online tutorial: How to use Google Analytics for marketing research

Categories: Events, SEO, Tutorials

Following our previous tutorial Beginner’s Guide to Google Analytics, this Google Analytics tutorial dives a bit deeper into certain areas to help you better understand your audience.

SEO Specialist Ben Jayston shows you how to use Google Analytics to discover vital information about visitors to your website that will help inform your marketing approach. You’ll learn more about demographics, location and device information and how they can help shed light on your audience makeup.

Watch the online tutorial here

Need help with Google Analytics?

If you have questions about anything covered in this tutorial, or are interested in our Google Analytics training services, don’t hesitate to call us on 02392 830281 or drop us an email at

Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, the beach, mountains and nice food.

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