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Online tutorial: How to fine tune your Google Ads campaign

Categories: Events, PPC, Tutorials

Google Ads are really effective at getting your message or products in front of people at the exact time they’re searching. They are highly targeted, easy to measure and can generate a fantastic return on ad spend. However, if not managed properly, your campaigns will quickly under-perform with money going down the drain.

In this tutorial, PPC Specialist Duncan Sills shares his knowledge of how he keeps his customers’ campaigns in tip-top condition. He looks at search term reports, bid management, ad schedules and audience bid adjustments.

Watch the tutorial here

Need help with your PPC campaigns?

We have a large in-house team of PPC specialists, all Google Ads qualified, who can set up and/or manage your campaigns and help you reduce wasted spend. Contact us on 02392 830281 or

Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, the beach, mountains and nice food.

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