Podcast: 5 clever ways to do keyword research

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In this week’s episode we discuss five clever ways to do keyword research so you can discover new opportunities to connect with your target market through search.

Leading the conversation is Head of Enterprise SEO, Dave Colgate and one of our SEO Specialists, Marie Turner.

In this episode, you will learn about:

  • Search volume
  • Search intent
  • Keyword groups
  • Boosting existing keywords
  • Competitor keyword gaps
  • How to make your content rank higher


Online tutorial: How to do keyword research using free tools

Reddit – Question & Answer Community https://www.reddit.com/

Google Trends https://trends.google.com/trends/?geo=GB

Moz – free keyword research tool https://moz.com/

Ahrefs – SEO tools & resources https://ahrefs.com/

Podcast SEO – https://www.vertical-leap.uk/services/seo/podcast-seo/

About the speakers

Dave Colgate

Dave joined Vertical Leap in 2010 and in 2019 became the Head of Enterprise SEO. He has a wealth of SEO experience, deep knowledge and particularly enjoys the strategy elements. When not doing SEO you can find him flying light aircraft over the Hampshire countryside.

Marie Turner

Marie has been in marketing for 10 years – 5 years in national media planning and advertising, and 5 years in SEO and content marketing. She’s been at Vertical Leap almost a year after relocating from Essex to Hampshire last year.

Marie Sinclair profile picture
Marie Sinclair

Marie is a dedicated and result driven Account Manager with more than 10 years’ experience helping businesses enhance their online presence and achieve their sales and marketing objectives. Having worked with both small and large businesses across different industries, Marie understands the need of effective project management and knows the importance of delivering results to customers. Marie joined Vertical Leap in March 2020 where she manages a portfolio of customers, helping them find their online focus by managing delivery and continuously developing the businesses’ strategy unique to them. Originally from Berkshire, Marie and her family moved to Portsmouth a few years ago where she takes long walks by the sea with Maggie the dog and her ever energetic toddler.

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