In this week’s episode we discuss five clever ways to do keyword research so you can discover new opportunities to connect with your target market through search.
Leading the conversation is Head of Enterprise SEO, Dave Colgate and one of our SEO Specialists, Marie Turner.
In this episode, you will learn about:
- Search volume
- Search intent
- Keyword groups
- Boosting existing keywords
- Competitor keyword gaps
- How to make your content rank higher
Online tutorial: How to do keyword research using free tools
Reddit – Question & Answer Community https://www.reddit.com/
Google Trends https://trends.google.com/trends/?geo=GB
Moz – free keyword research tool https://moz.com/
Ahrefs – SEO tools & resources https://ahrefs.com/
About the speakers
Dave joined Vertical Leap in 2010 and in 2019 became the Head of Enterprise SEO. He has a wealth of SEO experience, deep knowledge and particularly enjoys the strategy elements. When not doing SEO you can find him flying light aircraft over the Hampshire countryside.
Marie has been in marketing for 10 years – 5 years in national media planning and advertising, and 5 years in SEO and content marketing. She’s been at Vertical Leap almost a year after relocating from Essex to Hampshire last year.