With Smart Shopping campaigns, Google uses machine learning to create different ads. It pulls this information from your product feed and tests different combinations of the image and text you provide, then shows the most relevant ads across its networks, including the Google Search Network, the Google Display Network, YouTube and Gmail.
In this tutorial, two of our PPC Specialists, Matt McCullough and Callum Coard will be explaining how to set up a Smart Shopping campaign, covering the following:
- The benefits of Smart Shopping
- How to get started
- What levers you can pull
- How to optimise for success
Watch the tutorial here
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