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Online tutorial: How to set up a Smart Shopping campaign

Categories: Events, PPC, Tutorials

With Smart Shopping campaigns, Google uses machine learning to create different ads. It pulls this information from your product feed and tests different combinations of the image and text you provide, then shows the most relevant ads across its networks, including the Google Search Network, the Google Display Network, YouTube and Gmail.

In this tutorial, two of our PPC Specialists, Matt McCullough and Callum Coard will be explaining how to set up a Smart Shopping campaign, covering the following:

  • The benefits of Smart Shopping
  • How to get started
  • What levers you can pull
  • How to optimise for success

Watch the tutorial here

Need help with your PPC campaigns?

Whether it’s Google Ads, eBay, Amazon or any of the other paid advertising channels, we can help. Learn all about our wide range of PPC services here or contact us on 02392 830281 or

Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, the beach, mountains and nice food.

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