Search industry update – Jan 2016

2 Minute Read

Here’s a quick round-up of what’s been happening in the search industry.

Our search oracles have been looking to the future

Brain outline using shapes

It’s the time of the year when predictions come to the fore, and our search experts at Vertical Leap have been looking at SEO and content marketing predictions for 2016 and beyond:

SEO predictions for 2016

Content marketing predictions 2016

Google updated its core search algorithm

Google search algorithm updates

Another Google update occurred in Jan 2016, but it was not the expected Google Penguin people have been waiting for since Q4 2015.

Gary Illyes from Google said on Twitter “Core algorithm. Not penguin”.

Read more information on this at:

Penguin update coming soon

Google search logo and search bar

Google’s Webmaster Trends Analyst, Gary Illyes, stated on Twitter that the next Penguin update is due to roll out within weeks. At the very latest, it should launch by the end of this quarter!

Read the full update on this at:

People started to like technical SEO again

technical seo

Technical SEO is often a forgotten tactic when it comes to total site success online.

One reason for this is that fixing things isn’t as exciting as finding something new or creating something special, but if you overlook technical SEO, your results will suffer.

Here’s a useful post about one technical SEO item (in this case 301 redirects):

This is what we learnt from completing one billion website audits:

That’s all for this month

However, if you’re hungry to learn more, there are heaps of articles on our blog ready for you to check out.

Lee Wilson profile picture
Lee Wilson

Lee is Head of Services at Vertical Leap and has led search marketing departments and services in house and agency side since 2003. He is a multiple published author with books including Tactical SEO', 'Data-Driven Marketing Content' and '30 Minute Website Marketing'. He regularly contributes to Search Engine Journal, The Drum, and State of Digital sharing his insights on SEO strategy, content, and eCommerce.

More articles by Lee
Related articles
blue background with question mark

SEO FAQs – 7 questions our customers often ask

By Sally Newman
9 reasons your website doesn’t work on mobile

9 reasons your website doesn’t work on mobile

By Tom Light
Advanced SEO techniques for manufacturing companies

Advanced SEO techniques for manufacturing companies

By Sally Newman