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Search industry update – Jan 2016

Categories: PPC, SEO

Here’s a quick round-up of what’s been happening in the search industry.

Our search oracles have been looking to the future

Brain outline using shapes

It’s the time of the year when predictions come to the fore, and our search experts at Vertical Leap have been looking at SEO and content marketing predictions for 2016 and beyond:

SEO predictions for 2016

Content marketing predictions 2016

Google updated its core search algorithm

Google search algorithm updates

Another Google update occurred in Jan 2016, but it was not the expected Google Penguin people have been waiting for since Q4 2015.

Gary Illyes from Google said on Twitter “Core algorithm. Not penguin”.

Read more information on this at:

Penguin update coming soon

Google search logo and search bar

Google’s Webmaster Trends Analyst, Gary Illyes, stated on Twitter that the next Penguin update is due to roll out within weeks. At the very latest, it should launch by the end of this quarter!

Read the full update on this at:

People started to like technical SEO again

technical seo

Technical SEO is often a forgotten tactic when it comes to total site success online.

One reason for this is that fixing things isn’t as exciting as finding something new or creating something special, but if you overlook technical SEO, your results will suffer.

Here’s a useful post about one technical SEO item (in this case 301 redirects):

This is what we learnt from completing one billion website audits:

That’s all for this month

However, if you’re hungry to learn more, there are heaps of articles on our blog ready for you to check out.

Lee is Head of Services for Vertical Leap, after previously heading up the SEO department. Lee joined Vertical Leap in 2010 after running digital departments since the early 2000’s. Prior to joining Vertical Leap, Lee had experience setting up and running his own company focused on search marketing, as well as working in-house, growing a national company into international audiences through online development. Lee can be found regularly writing about the SEO industry and has authored two SEO industry books.

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