Search industry update – Jan 2016

Here’s a quick round-up of what’s been happening in the search industry.

Our search oracles have been looking to the future

It’s the time of the year when predictions come to the fore, and our search experts at Vertical Leap have been looking at SEO and content marketing predictions for 2016 and beyond:

SEO predictions for 2016

Content marketing predictions 2016

Google updated its core search algorithm

Another Google update occurred in Jan 2016, but it was not the expected Google Penguin people have been waiting for since Q4 2015.

Gary Illyes from Google said on Twitter “Core algorithm. Not penguin”.

Read more information on this at: http://searchengineland.com/google-core-algorithm-updates-continue-as-seos-notice-weekend-google-update-240415

Penguin update coming soon

Google’s Webmaster Trends Analyst, Gary Illyes, stated on Twitter that the next Penguin update is due to roll out within weeks. At the very latest, it should launch by the end of this quarter!

Read the full update on this at: https://www.searchenginejournal.com/google-penguin-update/154548/

People started to like technical SEO again

Technical SEO is often a forgotten tactic when it comes to total site success online.

One reason for this is that fixing things isn’t as exciting as finding something new or creating something special, but if you overlook technical SEO, your results will suffer.

Here’s a useful post about one technical SEO item (in this case 301 redirects): http://searchengineland.com/google-core-algorithm-updates-continue-as-seos-notice-weekend-google-update-240415

This is what we learnt from completing one billion website audits: https://www.vertical-leap.uk/blog/search-lessons-one-billion-technical-website-checks/

That’s all for this month

However, if you’re hungry to learn more, there are heaps of articles on our blog ready for you to check out.