The latest insights from Google and other key sources that will help retail brands turn things around in 2020 and beyond.
Post archives for Lee Wilson
Lee is Head of Services for Vertical Leap, after previously heading up the SEO department. Lee joined Vertical Leap in 2010 after running digital departments since the early 2000’s. Prior to joining Vertical Leap, Lee had experience setting up and running his own company focused on search marketing, as well as working in-house, growing a national company into international audiences through online development. Lee can be found regularly writing about the SEO industry and has authored two SEO industry books, with another due to be published in Q4 2019.
In people’s personal and professional lives there is a genuine human need to believe that current situations are progressing closer to ‘return to normal’ state.
An up-to-date list of the best tools available in 2020 to help with off-page SEO and link building, including Majestic, Linkclump, SEO quake and Buzzstream.
Everything you need to know about Google’s mobile-first indexing, what to do if your site hasn’t been changed over and answers to the most common questions.
There’s a common assumption that SEO is easier for bigger brands. Sadly, simply throwing more money at SEO doesn’t guarantee results and enterprise businesses face their own unique set of challenges.
Useful reminder of the Google Panda algorithm, the role it plays in 2019 and its relevancy to Google’s latest E-A-T guidelines for assessing content quality.
Thin content is not just about Google and SEO, so don’t restrict your focus to the algorithm impact (Panda) or manual penalties. Thin content is part of a much bigger picture!
Neural matching is Google’s way of connecting search terms with concepts so that it can provide more relevant search results. Here’s why it’s important and how you should optimise for it.
A quick look at why every marketer should be incorporating Bing in their search marketing strategy in this voice search era.
With an eventful 2018 behind us, there isn’t any time to sit back and take stock of everything that has changed in the world of SEO over the past 12 months. It’s already time to put your marketing strategies in place for the year ahead, remembering that what worked this time last year isn’t going to get the same kind of results in 2019.
The keyword “not provided” issue in Google Analytics (GA) has been a fairly contentious issue for marketers since 2011. Many are now finding that 90% or more of their traffic is coming from searches that provide no keyword data in GA, which is a problem when it comes to optimising your pages and organic search campaigns. In this article, we’re going to explain what keyword “not provided” means in Google Analytics and how you can work around it.
Things change in the SEO industry on a yearly basis. The fundamentals continue to stay the same. Here’s 10 killer SEO tips to keep you ranking in 2019
Mobile-first indexing is currently rolling out across the web and Google is aware that many webmasters are still a little confused about what it means for them. So the search giant has attempted to clear up some of the confusion in a Twitter thread.
Last year, for the first time since 2014, search generated more referral traffic than social media. This was revealed in a new referral traffic report from Shareaholic, which analyses traffic referrals from more than 400 million users to roughly 250,000 sites across a diverse range of industries. Similar findings have been published by Chartbeat too. […]
The tech giant is refining the entire process of booking flights and hotels on mobile, allowing users to plan and book the majority of their travel needs from one place: Google Search. Here’s a preview of the new travel experience you should soon start seeing.
When you’re looking for a new SEO agency, there’s one thing in particular you should expect. A good agency will always be more interested in your business than in pushing their own sales pitch. After all, your search marketing needs are unique.
In this month’s news bulletin, we take a look at Google Stamp, purchases through smart speakers, Bing’s local pack results, new AdWords extensions and Twitter doubling its character limit. Say hello to Google Stamp Derived by combining ‘Stories’ (ST) and ‘Accelerated Mobile Pages’ (AMP), Google Stamp is set to be the ‘in search’ challenger for Snapchat […]
As search engine optimisation (SEO) continues to evolve, the key terms and phrases we need to know also change. So, as a UK agency providing SEO services, we thought it would be a good idea to create an SEO glossary of terms that we can keep updating for you, as time goes by. In other […]
The role of visual content in SEO is bigger than many marketers fully understand. It’s widely accepted that Google prefers content which includes visuals and we know it makes things more engaging for users. This has a knock-on effect with other SEO signals like time on site, bounce rate and shares.
This month we’re looking at how long it takes for a website to start ranking in Google, Google My Business, Bing Ads competitor metrics, Gmail messages and ‘SEO the Movie’! How long does it take for a new website to start ranking in Google? This question is something that businesses have asked for many years […]