Travel industry SEO report

Blog banner

Travel companies have had a particularly challenging time over these past couple of years but despite the more recent cost-of-living challenges, the industry continues to be buoyant. The travel and tourism sector is forecast to generate £252 billion by the end of 2023, overtaking the pre-pandemic peak of £248.5bn in 2019. With high levels of demand, competition in search engines is fierce with hundreds of travel companies all vying for the hard-earned cash of travellers and holiday-makers.

In this SEO report, we take a look at what is happening in SEO for the travel industry including:

  • Market statistics
  • Top destination searches
  • Top keywords
  • Top ranking sites
  • What travellers want
  • What Google looks for
  • SEO advice for travel companies

Get the report here

See how we’ve helped others

We work with a wide range of travel companies, including cruise companies, camping companies, package holiday companies and tour companies. You can read all about our travel experience here.

Need help with your SEO?

If you need help getting more bookings for your travel company, contact us on 02392 830281 or send us your details and we’ll call you.

Michelle Hill profile picture
Michelle Hill

Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.

More articles by Michelle
Related articles
Shadow of a plane on a beach

5 great examples of travel content marketing

By Dave Colgate
View of a city from the sky

4 travel marketing problems AI is already solving

By Chris Pitt
beach setting

Travel marketer’s guide to PPC

By Michelle Hill