Travel

Google just changed the way people can book flights and hotels on mobile

SEO

Google just changed the way people can book flights and hotels on mobile

Last month, Google added a bunch of new features to its travel search platform, including price alerts and discounts for local activities and attractions – all in the name of improving the search and booking experience for travellers. It turns out Google had much bigger things in the pipeline though. Because now the tech giant is refining the entire process of...

by • posted February 21st 2018

Google introduces new travel features and Microsoft launches travel app

PPC

Google introduces new travel features and Microsoft launches travel app

In case you were too busy over the holiday period to keep up with the latest travel marketing news, we’ve got a roundup of everything that mattered most over the past month. Google has been busy introducing a range of new features across its platforms, aimed at boosting those travel conversion rates in 2018. Meanwhile, one of its old rivals has...

by • posted January 18th 2018

AdWords: Using the latest Christmas features to enhance your travel campaigns

PPC

AdWords: Using the latest ‘Christmas’ features to enhance your travel campaigns

At this time of year, Google is all about pushing new ad innovations for Christmas advertising campaigns. No surprises here of course; this is the time of year for retailers to shine and formats like product listing ads take centre stage. Not all of the latest AdWords features are limited to retail shopping campaigns though. In fact, we’re already getting good...

by • posted December 12th 2017

AI travel tools are changing the way people search and book online

Martech

AI travel tools are changing the way people search and book online

While it’s obvious artificial intelligence has a lot of growing up to do, there’s no denying it’s already changed the way consumers behave online. We’re not talking about AI in the future tense anymore; this stuff is happening right now and it’s often so subtle we don’t even realise it’s there (Amazon recommendations, Google Search). In the case of AI travel...

by • posted November 8th 2017

What makes a great travel chatbot?

Chatbots

What makes a great travel chatbot?

For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the majority of bots we’ve seen...

by • posted October 17th 2017