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Online tutorial: How to identify content gaps and opportunities
With many marketers now working from home and possibly with reduced budgets, we thought we’d try and help by launching a series of free ‘how to’ webinars to help you keep your digital marketing up and running.
If you’d like to join us at 11am every Wednesday, this is what we’ve got lined up for this week and the rest of April
How to identify content gaps and opportunities
Wed 8th April, 11.00-11.30am
In this webinar, we’ll be showing you how to identify content gaps and opportunities that can be used to either boost existing content or create new content targeted at the search terms people are searching for right now.
When we’re coming up with content ideas for clients, we always start with the nitty-gritty – getting deep into the data. The important thing to remember is that, even if an idea seems too big or too small initially, you should always note it down.
You may be able to draw inspiration from it when your brain goes blank, says Journalist Jack Stanton.
It’s no longer enough to rely on standard SEO techniques. If you want to get the edge, you need to use advanced data science techniques to unearth hidden opportunities. In this article, we explain a four-step framework to help you do this.