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WORKSHOP: Future-proofing your content for SEO in 2020

Categories: Content marketing, Events, SEO

Thursday 27th February, 2020

In this workshop we’ll be taking a look at how to plan and create content to prepare your website for the future of SEO. We’ll look at various areas of SEO, including voice search, local SEO, zero-click searches, visual search and of course Google’s EAT guidelines which are increasingly at the fore.

We’ll then break into groups, each with a Vertical Leap SEO specialist, to learn how to:

  • Carry out keyword research and analysis
  • Identify content gaps and opportunities to boost existing content
  • Put together a content calendar
  • Measure content success

We’ll be using Google Analytics and Google Search Console amongst other tools.


1.30pm – Networking and refreshments
2.00pm – Presentation
2.15pm – Workshop
3.15pm – Break
3.30pm – Workshop cont’d
4.15pm – Networking
4.30pm – End


The Goldsmiths’ Centre
42 Britton Street, London EC1M 5AD

What people say about our events

“I thought the event was great – especially the level of interactivity!”

“The only negative is that it’s a pity you don’t host more of these!”

“We thoroughly enjoyed the day and felt it was really informative and gave us a greater impression of just how many opportunities SEO and PPC (plus the world of digital in general) can provide to a business.”

“It was a super interesting day and I really felt we benefited so much so thank you for inviting us.”

“I feel inspired and  motivated.”

“I thought the day was brilliant! The content was really useful, a good balance of insights covering things we can do right now and more strategic planning for the future. My brain was racing when I left!”

Book your place

To book your place, email Michelle Hill on There are 50 spaces available.

Missed this workshop? See our online tutorials here.

Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, the beach, mountains and nice food.

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