Thursday 27th February, 2020
In this workshop we’ll be taking a look at how to plan and create content to prepare your website for the future of SEO. We’ll look at various areas of SEO, including voice search, local SEO, zero-click searches, visual search and of course Google’s EAT guidelines which are increasingly at the fore.
We’ll then break into groups, each with a Vertical Leap SEO specialist, to learn how to:
- Carry out keyword research and analysis
- Identify content gaps and opportunities to boost existing content
- Put together a content calendar
- Measure content success
We’ll be using Google Analytics and Google Search Console amongst other tools.
1.30pm – Networking and refreshments
2.00pm – Presentation
2.15pm – Workshop
3.15pm – Break
3.30pm – Workshop cont’d
4.15pm – Networking
4.30pm – End
The Goldsmiths’ Centre
42 Britton Street, London EC1M 5AD
What people say about our events
“I thought the event was great – especially the level of interactivity!”
“The only negative is that it’s a pity you don’t host more of these!”
“We thoroughly enjoyed the day and felt it was really informative and gave us a greater impression of just how many opportunities SEO and PPC (plus the world of digital in general) can provide to a business.”
“It was a super interesting day and I really felt we benefited so much so thank you for inviting us.”
“I feel inspired and motivated.”
“I thought the day was brilliant! The content was really useful, a good balance of insights covering things we can do right now and more strategic planning for the future. My brain was racing when I left!”
Book your place
To book your place, email Michelle Hill on firstname.lastname@example.org. There are 50 spaces available.
Missed this workshop? See our online tutorials here.