WORKSHOP: Future-proofing your content for SEO in 2020

Thursday 27th February, 2020

In this workshop we’ll be taking a look at how to plan and create content to prepare your website for the future of SEO. We’ll look at various areas of SEO, including voice search, local SEO, zero-click searches, visual search and of course Google’s EAT guidelines which are increasingly at the fore.

We’ll then break into groups, each with a Vertical Leap SEO specialist, to learn how to:

• Carry out keyword research and analysis
• Identify content gaps and opportunities to boost existing content
• Put together a content calendar
• Measure content success

We’ll be using Google Analytics and Google Search Console amongst other tools.

Agenda

1.30pm – Networking and refreshments
2.00pm – Presentation
2.15pm – Workshop
3.15pm – Break
3.30pm – Workshop cont’d
4.15pm – Networking
4.30pm – End

Address

The Goldsmiths’ Centre
42 Britton Street, London EC1M 5AD
Directions

What people say about our events

“I thought the event was great – especially the level of interactivity!”

“The only negative is that it’s a pity you don’t host more of these!”

“We thoroughly enjoyed the day and felt it was really informative and gave us a greater impression of just how many opportunities SEO and PPC (plus the world of digital in general) can provide to a business.”

“It was a super interesting day and I really felt we benefited so much so thank you for inviting us.”

“I feel inspired and  motivated.”

“I thought the day was brilliant! The content was really useful, a good balance of insights covering things we can do right now and more strategic planning for the future. My brain was racing when I left!”

Book your place

To book your place, email Michelle Hill on [email protected]. There are 50 spaces available.

Missed this workshop? See our online tutorials here.