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Post archives for Henry Carless

Henry Carless joined Vertical Leap in 2012 as a PPC Campaign Delivery Manager. With over ten years’ experience in digital marketing, Henry has extensive knowledge of PPC strategy & delivery. Henry specialises in data science, using machine learning and data visualisation techniques to gain new insight into digital marketing performance. In his spare time he enjoys playing softball, travelling, and drone photography.

Fixed fee PPC vs percentage of spend – which is best?

When looking for an agency to manage your PPC advertising, there are lots of different factors you need to take into account – one of which is how you will be charged. Should you opt for fixed fee or percentage of spend? In this article, we explain the difference between the two and why we choose […]

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Black Friday Countdown #3: eCommerce Adwords 8 golden rules

When it comes to AdWords advertising, business owners want to know whether or not their campaigns are effective. There’s more to this than meets the eye, though. In fact, there are eight golden rules for discovering whether your AdWords campaign is effective. The two most common answers to the question of campaign efficiency almost always relate […]

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