Henry Carless

Categories: Data & Analytics

Bitesize: What is a propensity model?

By Henry Carless

19 Apr, 2021 / 2 Min read

Categories: AI , Data Science

10 ways AI changed the world in 2019

By Henry Carless

21 Jan, 2020 / 7 Min read

Categories: Data Science , Machine Learning , PPC

Smarter AdWords bidding with automatic bid adjustments

By Henry Carless

29 May, 2018 / 3 Min read

Data visualisation: The Three Minute Guide for Marketers

Categories: Data & Analytics

The marketer’s three minute guide to data visualisation

By Henry Carless

16 Apr, 2018 / 3 Min read

Categories: PPC

Are you measuring PPC non-brand conversions wrong?

By Henry Carless

18 Sep, 2017 / 3 Min read

Categories: Data & Analytics

Why analytics is nothing without data visualisation

By Henry Carless

14 Aug, 2017 / 7 Min read

Categories: PPC

Fixed fee PPC vs percentage of spend – which is best?

By Henry Carless

22 Jun, 2016 / 3 Min read

Categories: PPC

Black Friday Countdown #3: eCommerce Adwords 8 golden rules

By Henry Carless

19 Nov, 2015 / 7 Min read

Categories: PPC

3 must-know keyword sources for your PPC campaigns

By Henry Carless

17 Jun, 2015 / 4 Min read

Categories: PPC

Split test the smart way: mitigate cognitive bias through confidence testing

By Henry Carless

08 Apr, 2015 / 4 Min read

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