Henry Carless
Henry Carless joined Vertical Leap in 2012 as a PPC Campaign Delivery Manager. With over 8 years' experience in search engine marketing, Henry has extensive knowledge of paid search strategy and delivery. He has managed advertising campaigns for companies of all sizes over a wide range of industries, from startups to multinational partnerships with seven figure PPC budgets. In his spare time he enjoys brewing beer, surfing, art and photography.
Martech
The marketer’s three minute guide to data visualisation
Operationalising big data is a major challenge to overcome for the marketing industry. While machine learning helps you solve one piece of this puzzle, data visualisation is another step towards ‘making more sense’ of the information at your disposal. In this quick guide, we’ll show you how to use it for better decision making. While machines prefer to crunch numbers, us humans...
PPC
Are you measuring PPC non-brand conversions wrong?
While it’s true that branded search terms are far more likely to convert, they’re in short supply compared to non-branded queries. Unless you’re already an established brand, the majority of your traffic probably comes from non-branded search terms and maximising conversions from this traffic is high on your list of search marketing priorities. The problem is, we see many brands using...
Martech
Why analytics is nothing without data visualisation
Unless you work with data every day, it’s easy to overlook the importance of visualisation. After all, what did a pie chart ever do for anyone? Well, the truth is data on its own is pretty useless until you format it in a way that reveals actionable insights – and you need more than a few spreadsheets to do that. In...
PPC
Fixed fee PPC vs percentage of spend – which is best?
When looking for an agency to manage your PPC advertising, there are lots of different factors you need to take into account – one of which is how you will be charged. Should you opt for fixed fee or percentage of spend? In this article, we explain the difference between the two and why we choose the former. What is ‘percentage of...
PPC
Black Friday Countdown #3: eCommerce Adwords 8 golden rules
When it comes to AdWords advertising, business owners want to know whether or not their campaigns are effective. There’s more to this than meets the eye, though. In fact, there are eight golden rules for discovering whether your AdWords campaign is effective. The two most common answers to the question of campaign efficiency almost always relate to conversion data: ‘Yes, it’s performing...
Evolution and revolution
Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.