Henry Carless

Bitesize: What is a propensity model?

Bitesize: What is a propensity model?

By Henry Carless
10 ways AI changed the world in 2019

10 ways AI changed the world in 2019

By Henry Carless
Smarter AdWords bidding with automatic bid adjustments

Smarter AdWords bidding with automatic bid adjustments

By Henry Carless
Data visualisation: The Three Minute Guide for Marketers

The marketer’s three minute guide to data visualisation

By Henry Carless
Attribution: Are you measuring PPC non-brand conversions wrong?

Are you measuring PPC non-brand conversions wrong?

By Henry Carless
Why analytics is nothing without data visualisation

Why analytics is nothing without data visualisation

By Henry Carless
Fixed fee PPC vs percentage of spend – which is best?

Fixed fee PPC vs percentage of spend – which is best?

By Henry Carless
Black Friday Countdown #3: eCommerce Adwords 8 golden rules

Black Friday Countdown #3: eCommerce Adwords 8 golden rules

By Henry Carless
Waterfall image for PPC blog

3 must-know keyword sources for your PPC campaigns

By Henry Carless
Split test the smart way: mitigate cognitive bias through confidence testing

Split test the smart way: mitigate cognitive bias through confidence testing

By Henry Carless

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