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Post archives for Graham Parton

Content in the mobile age: Long form or short form?

With Google’s ‘Mobilegeddon’ update still fresh in the memory, you’d be forgiven for thinking responsive design is the be-all and end-all of digital marketing in the small-screen age. It’s not the only thing you should be thinking about, though – content is just as important. The long and short of it As smartphones and tablet […]

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Why every marketing manager needs a dashboard

It’s natural for businesses to have their eyes fixed forward, looking to the future in anticipation of what could happen next. In all truth, though, you won’t get anywhere unless you understand where you are already. This is why metrics are so important to companies and, more specifically, their marketing managers. They tell you what’s […]

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TFM&A 2015: The key trends

Marketing, like most other industries, is in the midst of a digital revolution. Technology is rapidly changing the way brands interact with their audiences, and while challenges exist, the rewards are simply too great to ignore. Not only is every little decision now influenced by carefully harvested data, forward-thinking firms across the world are developing […]

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