The algorithm updates unveiled by Google earlier this year put mobile firmly on the minds of business bosses everywhere. It’s a shift we’ve spent a lot of time thinking and talking about, as a quick glance at the Learn section of our site will tell you. In the hope of providing some real context to […]
Post archives for Graham Parton
With Google’s ‘Mobilegeddon’ update still fresh in the memory, you’d be forgiven for thinking responsive design is the be-all and end-all of digital marketing in the small-screen age. It’s not the only thing you should be thinking about, though – content is just as important. The long and short of it As smartphones and tablet […]
It’s natural for businesses to have their eyes fixed forward, looking to the future in anticipation of what could happen next. In all truth, though, you won’t get anywhere unless you understand where you are already. This is why metrics are so important to companies and, more specifically, their marketing managers. They tell you what’s […]
If you’re a marketing manager trying to make head and tail of big data but don’t quite know where to start, this article is for you.
Big data presents big opportunities for marketers. Here are the six biggest problems businesses must overcome before they can realise data’s true potential.
All digital marketing strategies should be powered by data. Putting data at the core of decision-making means you focus on what you can see and measure.
Marketing, like most other industries, is in the midst of a digital revolution. Technology is rapidly changing the way brands interact with their audiences, and while challenges exist, the rewards are simply too great to ignore. Not only is every little decision now influenced by carefully harvested data, forward-thinking firms across the world are developing […]
In this article, you’ll learn the what’s ‘good’ web traffic and ‘bad’ traffic, how to set web traffic objectives and how to increase website traffic TODAY.