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Post archives for Lee Wilson

Conceptual image of a girl with a home made rocket on her back reflecting SEM knowledge fueling insight

Your search marketing round-up for April 2016

March saw the launch of Google Analytics 360, the warning of an SEO mobile ranking update due in a matter of days, and the testing of images in search engine results pages snippets. There has also been a ‘little’ (industry-shaking) update to how PPC ads are displayed that you may have heard about too. All in […]

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Search industry update – Jan 2016

Here’s a quick round-up of what’s been happening in the search industry. Our search oracles have been looking to the future It’s the time of the year when predictions come to the fore, and our search experts at Vertical Leap have been looking at SEO and content marketing predictions for 2016 and beyond: SEO predictions for […]

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Why you need to spend more on SEO in 2016

Why you need to increase your SEO spend in 2016

If you decide to change one thing about your digital marketing in 2016, make it to increase your SEO spend – you won’t regret it, and here I’ll explain why. In SEO, you have to dig a little deeper than your competitors and invest enough to get the rewards your business deserves. Read on to discover […]

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The anatomy of the perfect search marketer

Half of UK advertising spend in 2015 will be allocated to internet and mobile devices. The question is: how much do you know about the marketers that will be accountable for the ROI on that spend? We examine what constitutes the perfect search marketer.

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Google search ranking factors revealed in latest study

Search marketing changes all of the time and you need to stay on top of the latest changes for any chance of digital success. The Searchmetrics Ranking Factors study 2015 has arrived and I wanted to share with you some of the most important changes that will help you rank more successfully in Google over the […]

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How to use context to improve your mobile search results

With the predicted exponential global growth of mobile commerce (m-commerce) and continued search engine focus on mobile search, it is understandable that many website owners expect to be getting more from mobile search, but for most, this is not happening. Using context more effectively is a key element of this perception disparity between mobile search expectations and […]

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Inside Vertical Leap: SEO works when you have ALL the data

My name is Lee, and I’m the head of the SEO service team. I’m a veteran at Vertical Leap now, having been at the company for five years, and although my job has changed over that time, every day still starts and ends the same – with data. Yes, at Vertical Leap we all live and […]

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Using data to identify content opportunities

Using website data to discover content ideas that work

One of the most satisfying aspects of working with marketing teams is helping people to discover untapped opportunities that lead to meaningful results. In this article, I will show you how to increase your website traffic from data you already have access to, as well as highlighting additional benefits everyone can derive from having all of the […]

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How to check for a penalty in your website data - diagnosing visibility drops

How to use website data to spot a penalty

A website under a Google penalty can suffer a devastating loss of traffic, especially if it is affecting the whole site. If your website suffers a big drop in organic search traffic, your first question may be, “Have we been penalised?”

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