March saw the launch of Google Analytics 360, the warning of an SEO mobile ranking update due in a matter of days, and the testing of images in search engine results pages snippets. There has also been a ‘little’ (industry-shaking) update to how PPC ads are displayed that you may have heard about too. All in […]
Post archives for Lee Wilson
In this round-up we look at the top industry changes that you need to watch out for; and provide some insight into what they might mean for you and your business.
Thin content is not just about Google and SEO, so don’t restrict your focus to the algorithm impact (Panda) or manual penalties. Thin content is part of a much bigger picture!
Here’s a quick round-up of what’s been happening in the search industry. Our search oracles have been looking to the future It’s the time of the year when predictions come to the fore, and our search experts at Vertical Leap have been looking at SEO and content marketing predictions for 2016 and beyond: SEO predictions for […]
If you decide to change one thing about your digital marketing in 2016, make it to increase your SEO spend – you won’t regret it, and here I’ll explain why. In SEO, you have to dig a little deeper than your competitors and invest enough to get the rewards your business deserves. Read on to discover […]
Machines have taken over some of the most important ranking factors at Google. They (the robots) have been in place for some time and guess what? They are doing a pretty great job of it. In this post, I cover what this means to your businesses search performance and why this change is one to […]
We completed more than one billion audit checks on websites in the past quarter and I’m going to share with you the practical findings and actionable insights discovered from this.
By nature, many digital specialists are self-sufficient, immersed in their area with little distraction. This needs to change, I’m going to explain why.
Whenever I get asked: “Which service should I choose: SEO or PPC?” the answer I always give is “both”. Every data set available to me tells me this is the right answer to provide, and that has not changed for some time.
Half of UK advertising spend in 2015 will be allocated to internet and mobile devices. The question is: how much do you know about the marketers that will be accountable for the ROI on that spend? We examine what constitutes the perfect search marketer.
Search marketing changes all of the time and you need to stay on top of the latest changes for any chance of digital success. The Searchmetrics Ranking Factors study 2015 has arrived and I wanted to share with you some of the most important changes that will help you rank more successfully in Google over the […]
With the predicted exponential global growth of mobile commerce (m-commerce) and continued search engine focus on mobile search, it is understandable that many website owners expect to be getting more from mobile search, but for most, this is not happening. Using context more effectively is a key element of this perception disparity between mobile search expectations and […]
My name is Lee, and I’m the head of the SEO service team. I’m a veteran at Vertical Leap now, having been at the company for five years, and although my job has changed over that time, every day still starts and ends the same – with data. Yes, at Vertical Leap we all live and […]
Lee Wilson shows you how to check the performance and results of your carefully planned content through Google Search Console.
One of the most satisfying aspects of working with marketing teams is helping people to discover untapped opportunities that lead to meaningful results. In this article, I will show you how to increase your website traffic from data you already have access to, as well as highlighting additional benefits everyone can derive from having all of the […]
A website under a Google penalty can suffer a devastating loss of traffic, especially if it is affecting the whole site. If your website suffers a big drop in organic search traffic, your first question may be, “Have we been penalised?”