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Podcast: How to find content ideas you probably haven’t thought of

In this episode we tell you how to find new content ideas you probably haven’t thought of to keep your audience engaged, to help new audiences discover your business through search and to increase conversion.

Leading the conversation are two of our SEO experts at Vertical Leap, Sally Newman and Gemma Scarth.

In this episode you will learn:

  • How to use competitors to find new content ideas
  • How to find content ideas using SERP’s
  • What are the best ways to find FAQ’s for your industry?
  • How to get involved in content ideation through brainstorming


What is Apollo?

SEM Rush

Answer the Public

Google My Business- FAQ section

Ahrefs – SEO tools & resources 

What is a SERP?

About the speakers

Sally Newman

Sally has been in marketing for 6 years, since graduating with an advertising degree. Whilst SEO strategy is her main SEO love, she also thrives in local and content. When not doing SEO you can find her on a walking adventure or DIY’ing her home.

Gemma Scarth

Gemma joined Vertical Leap in March 2020 as an SEO Specialist and has been in marketing for 7 years having worked both in-house and agency side. When she’s not doing SEO, you can find her on a paddle board floating somewhere on the River Hamble.

Marie is an Account Manager at Vertical Leap.

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