A cognitive bias is a common tendency to process information by filtering it through one’s own likes, dislikes, and experiences. In this article I will explain how cognitive biases affect our ability to judge the results of a split test, and show you an easy way to avoid making incorrect decisions based on misleading data. Why […]
How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more – our pay per click experts share their knowledge.
All digital marketing strategies should be powered by data. Putting data at the core of decision-making means you focus on what you can see and measure.
Remarketing, display advertising and how they contributed to increased revenue of 42% and improved ecommerce conversion rates by over 12%.
In the world of search marketing, you can never stand still. At Vertical Leap, we’re always evolving, but now we’ve also started a revolution. Vertical Leap is now the first of a new type of digital agency – one that combines specialist experts with a technology platform.
An estate agent in Plumstead doesn’t need to speak to people in Seattle, Paris or even Edinburgh – their target audience is likely to reside within a 20-40 mile radius of London. But you can target these locals, though, on global social networks. Head of Social Media Alex Robertson shares some directions.
PPC is often viewed as the fastest way to instantly increase sales and profitability. Yes, PPC can boost your brand awareness and raise visibility from day one, but a truly profitable campaign can take months of careful and considered optimisation before the true potential of your PPC campaign becomes apparent.
Digital marketing isn’t easy to measure. Do you know which marketing channel is the most successful? How do you know, when each provides a different value?
In this article, you’ll learn the what’s ‘good’ web traffic and ‘bad’ traffic, how to set web traffic objectives and how to increase website traffic TODAY.
With the help of marketing experts, learn how to keep your users engaged, how to know when they’re engaged and how you should engage to start with.
With the help of marketing experts learn how to make your brand messaging clear, how to get your brand seen and how to measure your success.
Once you’ve got leads onto your website, how can you help them convert? In this article, with the help of marketing experts, we’ll show you.