SEMINAR: How to get the edge in eCommerce marketing

1 Minute Read
Blog banner

The eCommerce industry is a fiercely competitive marketplace where it’s increasingly difficult to get your products in front of the right people at the right time.

The best way to achieve this is by having a high performance website that is supported by an effective search marketing strategy, but with so many companies competing in this space, you need to go beyond basic techniques to succeed. To get the edge and uncover hidden opportunities, you must embrace technologies such as machine learning and data science.

In this free seminar, taking place at Google on Wednesday 15th May, we’ll be partnering with Google, KFC and Strawberrysoup to explore what a good website, eCommerce PPC and search marketing strategy looks like in 2019 and how these new technologies should be playing a role.

Vertical Leap, Google, Strawberry Soup and KFC logos

Agenda

09.15 – Refreshments
09.30 –Google: Impact of machine learning on marketing & advertising
10.15 –SEO: Latest trends, tools and machine learning techniques
10.45 –PPC: Top tips for profitable eCommerce campaigns
11.15 –Refreshments
11.30 –Web design and UX: Latest trends and best practices
12.30 –Lunch and networking
13.00 –End

Where and when?

Date: Wednesday 15th May 2019
Venue: Google Offices, 1-13 St Giles High St, London WC2H 8AG

Places are limited

To book your place, email Michelle Hill at mhill@vertical-leap.uk.

Michelle Hill profile picture
Michelle Hill

Michelle joined Vertical Leap's Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, the beach, mountains and nice food.

More articles by Michelle
Related articles
young man doing kitesurfing

Five ways to combine content and PPC to boost your marketing

By Liz Parsons
Shack

Optimising conversions right from the search result

By Steve Masters
What to do about negative reviews on Google Business Profile

What to do about negative reviews on your Google Business Profile

By Kerry Dye
Red Arrows image on blog about website redesigns

Website redesigns: It might be time for a different approach

By Wez Maynard
A coastal scene with a lighthouse used to depict the article Google Beacon Platform: Proximity marketing is ready to take off in 2019

Google Beacons & Proximity Marketing – How it Works

By Ben Jayston
blocks saying 2022

PPC advice for 2022 from the Vertical Leap team

By Lee Wilson