SEMINAR: How to get the edge in eCommerce marketing
The eCommerce industry is a fiercely competitive marketplace where it’s increasingly difficult to get your products in front of the right people at the right time.
The best way to achieve this is by having a high performance website that is supported by an effective search marketing strategy, but with so many companies competing in this space, you need to go beyond basic techniques to succeed. To get the edge and uncover hidden opportunities, you must embrace technologies such as machine learning and data science.
In this free seminar, taking place at Google on Wednesday 15th May, we’ll be partnering with Strawberrysoup and KFC to explore what a good website and search marketing strategy looks like in 2019 and how these new technologies should be playing a role.
Agenda
| 09.30 – | Refreshments |
| 09.45 – | Google: Impact of machine learning on marketing & advertising |
| 10.15 – | SEO: Latest trends, tools and machine learning techniques |
| 10.45 – | PPC: Automation, data insights and visualisation techniques |
| 11.15 – | Refreshments |
| 11.30 – | Web design and UX: Latest trends and best practices |
| 12.00 – | eCommerce insight from Lead Architect at KFC |
| 12.30 – | Lunch and networking |
| 13.00 – | End |
Where and when?
Date: Wednesday 15th May 2019
Venue: Google Offices, 6 Pancras Square, London N1C 4AG, United Kingdom – Click here for map
Places are limited
To book your place, email Michelle Hill at mhill@vertical-leap.uk.