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SEMINAR: How to get the edge in eCommerce marketing

Categories: Events

The eCommerce industry is a fiercely competitive marketplace where it’s increasingly difficult to get your products in front of the right people at the right time.

The best way to achieve this is by having a high performance website that is supported by an effective search marketing strategy, but with so many companies competing in this space, you need to go beyond basic techniques to succeed. To get the edge and uncover hidden opportunities, you must embrace technologies such as machine learning and data science.

In this free seminar, taking place at Google on Wednesday 15th May, we’ll be partnering with Strawberrysoup and KFC to explore what a good website and search marketing strategy looks like in 2019 and how these new technologies should be playing a role.

Agenda

09.30 – Refreshments
09.45 –Google: Impact of machine learning on marketing & advertising
10.15 –SEO: Latest trends, tools and machine learning techniques
10.45 –PPC: Automation, data insights and visualisation techniques
11.15 –Refreshments
11.30 –Web design and UX: Latest trends and best practices
12.00 –eCommerce insight from Lead Architect at KFC
12.30 –Lunch and networking
13.00 –End

Where and when?

Date: Wednesday 15th May 2019
Venue: Google Offices, 6 Pancras Square, London N1C 4AG, United Kingdom – Click here for map

Places are limited

To book your place, email Michelle Hill at mhill@vertical-leap.uk.

Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include yoga, swimming, walking, the beach, mountains and nice food.

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