With Quality Street and mince pies having been on the supermarket shelves for over a month already, it’s easy to see why some people are already experiencing festive fatigue. However, Christmas is not just a time to eat, drink and be merry – it’s also the perfect opportunity to touch base with your customers, clients and stakeholders, and to ensure you’re fresh in their minds for their new year planning. For B2C businesses, the festive period is a time to make some serious profit too, starting with Black Friday and extending past the Boxing Day sales.Of course, it’s easy to buy mass-produced cards or to use an off-the-shelf template for your marketing, but when the vast number of businesses jump on the bedecked bandwagon, it’s all too easy to blend in rather than stand out. A custom-designed piece of Christmas collateral will make your business look both professional and creative, as well as helping your message to be the one everyone remembers once the baubles are packed away for another year.At Vertical Leap, we’re asked each year to create engaging campaigns with beautifully designed graphics to support marketing plans and boost sales, Christmas cards (both physical and electronic) to cement customer or business relationships, or social sharing graphics to ensure brands are visibly in the festive spirit.
Find out more about our design services here.If you’re considering how to help your business to be more ‘Rudolph’ than ‘other reindeer’ this Christmas, get in touch or come in for a mince pie and a chat – we’d love to meet you and find out more about your needs.
Kerry has been working in digital marketing almost since the beginning of the World Wide Web, designing her first website in 1995 and moving fully into the industry in 1996 to work for one of the very first web design companies. After a successful four years, Kerry moved to an in-house position for a sailing company, running the digital presence of their yacht races including SEO, PPC and email marketing as the primary channels. A stint then followed at another in-house role as online marketing manager.
Kerry moved to Vertical Leap in 2007, making her one of the company’s longest-serving employees. As a T-shaped marketer – able to advise on digital strategy outside her main specialism – she rose through the ranks and in 2012 became the head of the Small and Medium Business (SMB) SEO team. In 2022 she became Vertical Leap's Automation and Process Manager.
Kerry lives in the historic town of Bishops Waltham with her husband and daughter. When she’s not at work she enjoys cooking proper food, curling up with a good book and being a leader for Brownie and Rainbow Guides.
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