With Quality Street and mince pies having been on the supermarket shelves for over a month already, it’s easy to see why some people are already experiencing festive fatigue. However, Christmas is not just a time to eat, drink and be merry – it’s also the perfect opportunity to touch base with your customers, clients and stakeholders, and to ensure you’re fresh in their minds for their new year planning. For B2C businesses, the festive period is a time to make some serious profit too, starting with Black Friday and extending past the Boxing Day sales.Of course, it’s easy to buy mass-produced cards or to use an off-the-shelf template for your marketing, but when the vast number of businesses jump on the bedecked bandwagon, it’s all too easy to blend in rather than stand out. A custom-designed piece of Christmas collateral will make your business look both professional and creative, as well as helping your message to be the one everyone remembers once the baubles are packed away for another year.At Vertical Leap, we’re asked each year to create engaging campaigns with beautifully designed graphics to support marketing plans and boost sales, Christmas cards (both physical and electronic) to cement customer or business relationships, or social sharing graphics to ensure brands are visibly in the festive spirit.
Find out more about our design services here.If you’re considering how to help your business to be more ‘Rudolph’ than ‘other reindeer’ this Christmas, get in touch or come in for a mince pie and a chat – we’d love to meet you and find out more about your needs.
Kerry is Head of SMB SEO. Kerry started her digital marketing career with a web design company back in 1996, then moved in-house as a digital marketing manager before moving back to the agency fold with Vertical Leap as an SEO specialist in 2006, moving to the department head role in 2011. She currently lives in Bishop's Waltham with her husband and daughter.
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