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SEO

We are a search marketing agency full of experts on everything SEO – from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

Why your stagnant mobile performance isn’t a bad thing

A huge focus in the digital world over the past several years has been mobile. If you have been optimising your mobile site, implementing mobile and cross-device tracking and creating mobile-only ad campaigns, you’ve been doing it right. However, if you own an ecommerce website, operate a local business or franchise, or operate in the retail sector, […]

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How to use context to improve your mobile search results

With the predicted exponential global growth of mobile commerce (m-commerce) and continued search engine focus on mobile search, it is understandable that many website owners expect to be getting more from mobile search, but for most, this is not happening. Using context more effectively is a key element of this perception disparity between mobile search expectations and […]

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Inside Vertical Leap: SEO works when you have ALL the data

My name is Lee, and I’m the head of the SEO service team. I’m a veteran at Vertical Leap now, having been at the company for five years, and although my job has changed over that time, every day still starts and ends the same – with data. Yes, at Vertical Leap we all live and […]

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How to find (almost) any email address: tricks of the trade

Outreach can cover many areas; online PR, asset promotion, content pitches, news sharing, broken link outreach and, in some cases for SEO, link removal requests. A great way to improve the response rate of your outreach is to ensure you are getting in touch with the right person. How do you find the best contact information for […]

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Eyeball

The journey of an eyeball

The ability to measure digital marketing at a granular level is both a blessing and a curse. As digital touch-points are easy to measure, we can make the mistake of paying too much attention to last click attribution, even though so many other marketing channels have played a role through the sales funnel.

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Brighton SEO

A day at Brighton SEO with Vertical Leap

We attended Brighton SEO to see some amazing speakers, but instead of the usual event reviews we wanted to bring you something a little different. We interviewed a variety of presenters to find out what they wanted to get out of Brighton SEO.

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Should you delete dead web pages?

Why would you want to keep pages on your site if no one is looking at them? Conversely, will you damage the website if you remove those pages? In this article we examine the pros and cons of deleting dead or under-performing web pages.

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How to check for a penalty in your website data - diagnosing visibility drops

How to use website data to spot a penalty

A website under a Google penalty can suffer a devastating loss of traffic, especially if it is affecting the whole site. If your website suffers a big drop in organic search traffic, your first question may be, “Have we been penalised?”

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