We’re lucky to have a relaxed dress code. There are a few rules we have to follow, but we can pretty much wear what we want. This doesn’t mean that everyone decides to turn up to work in jeans and a t-shirt though – some people in our office still choose to dress smartly. This […]
We are a search marketing agency full of experts on everything SEO – from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.
A huge focus in the digital world over the past several years has been mobile. If you have been optimising your mobile site, implementing mobile and cross-device tracking and creating mobile-only ad campaigns, you’ve been doing it right. However, if you own an ecommerce website, operate a local business or franchise, or operate in the retail sector, […]
If your search result appears to offer what people are looking for, there’s a better chance that they will continue through to conversion.
Playing the long game means laying all the groundwork for continual growth – search engine optimisation requires ongoing maintenance of good website health.
With the predicted exponential global growth of mobile commerce (m-commerce) and continued search engine focus on mobile search, it is understandable that many website owners expect to be getting more from mobile search, but for most, this is not happening. Using context more effectively is a key element of this perception disparity between mobile search expectations and […]
Off-page SEO can be a chore for some. Link building isn’t easy in the modern age of SEO and with so many signals, techniques and prospects out there, it can be hard to know where to start. Luckily, there is a whole arsenal of tools at our disposal – both paid and free – that […]
We look at practical methods to apply a big data mentality to your SEO strategy. It’s one thing having all the information and another interpreting it.
My name is Lee, and I’m the head of the SEO service team. I’m a veteran at Vertical Leap now, having been at the company for five years, and although my job has changed over that time, every day still starts and ends the same – with data. Yes, at Vertical Leap we all live and […]
To coincide with Learning at Work Week, we thought we’d share our own employee development initiatives and investigate exactly what the team thinks of them. Arguably, one of the most valuable perks of any job is the opportunity to learn new things, to grow and develop your skills. The benefits of learning are many, but […]
Outreach can cover many areas; online PR, asset promotion, content pitches, news sharing, broken link outreach and, in some cases for SEO, link removal requests. A great way to improve the response rate of your outreach is to ensure you are getting in touch with the right person. How do you find the best contact information for […]
The ability to measure digital marketing at a granular level is both a blessing and a curse. As digital touch-points are easy to measure, we can make the mistake of paying too much attention to last click attribution, even though so many other marketing channels have played a role through the sales funnel.
One of the most powerful features of Google Analytics is its ability to track the actions that users take on your website. This is the ‘goals’ feature.
We attended Brighton SEO to see some amazing speakers, but instead of the usual event reviews we wanted to bring you something a little different. We interviewed a variety of presenters to find out what they wanted to get out of Brighton SEO.
Why would you want to keep pages on your site if no one is looking at them? Conversely, will you damage the website if you remove those pages? In this article we examine the pros and cons of deleting dead or under-performing web pages.
All digital marketing strategies should be powered by data. Putting data at the core of decision-making means you focus on what you can see and measure.
A website under a Google penalty can suffer a devastating loss of traffic, especially if it is affecting the whole site. If your website suffers a big drop in organic search traffic, your first question may be, “Have we been penalised?”
Google’s recent algorithm pet should inspire your content marketing strategy. Here’s why Hummingbird can help you plan better content.
Encouraging visitors to spend longer on your pages is good, reducing the bounce rate is good. But how do you make that happen? Here are some tips.
Just like a garden or your personal health, they need tending to regularly to stay in good health and perform. This is why good SEO equals good health.
In the world of search marketing, you can never stand still. At Vertical Leap, we’re always evolving, but now we’ve also started a revolution. Vertical Leap is now the first of a new type of digital agency – one that combines specialist experts with a technology platform.