To coincide with Learning at Work Week, we thought we’d share our own employee development initiatives and investigate exactly what the team thinks of them. Arguably, one of the most valuable perks of any job is the opportunity to learn new things, to grow and develop your skills. The benefits of learning are many, but […]
We are a search marketing agency full of experts on everything SEO – from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.
Outreach can cover many areas; online PR, asset promotion, content pitches, news sharing, broken link outreach and, in some cases for SEO, link removal requests. A great way to improve the response rate of your outreach is to ensure you are getting in touch with the right person. How do you find the best contact information for […]
The ability to measure digital marketing at a granular level is both a blessing and a curse. As digital touch-points are easy to measure, we can make the mistake of paying too much attention to last click attribution, even though so many other marketing channels have played a role through the sales funnel.
Google Analytics is the most widely used statistics package for websites. It is used on more than half of the sites on the internet. One of the most powerful features is its ability to track the actions that users take on your website. This is the ‘goals’ feature. This means you can segment out the […]
We attended Brighton SEO to see some amazing speakers, but instead of the usual event reviews we wanted to bring you something a little different. We interviewed a variety of presenters to find out what they wanted to get out of Brighton SEO.
Why would you want to keep pages on your site if no one is looking at them? Conversely, will you damage the website if you remove those pages? In this article we examine the pros and cons of deleting dead or under-performing web pages.
All digital marketing strategies should be powered by data. Putting data at the core of decision-making means you focus on what you can see and measure.
A website under a Google penalty can suffer a devastating loss of traffic, especially if it is affecting the whole site. If your website suffers a big drop in organic search traffic, your first question may be, “Have we been penalised?”
Google’s recent algorithm pet should inspire your content marketing strategy. Here’s why Hummingbird can help you plan better content.
Encouraging visitors to spend longer on your pages is good, reducing the bounce rate is good. But how do you make that happen? Here are some tips.
Just like a garden or your personal health, they need tending to regularly to stay in good health and perform. This is why good SEO equals good health.
In the world of search marketing, you can never stand still. At Vertical Leap, we’re always evolving, but now we’ve also started a revolution. Vertical Leap is now the first of a new type of digital agency – one that combines specialist experts with a technology platform.
Digital marketing isn’t easy to measure. Do you know which marketing channel is the most successful? How do you know, when each provides a different value?
In this article, you’ll learn the what’s ‘good’ web traffic and ‘bad’ traffic, how to set web traffic objectives and how to increase website traffic TODAY.
With the help of marketing experts, learn how to keep your users engaged, how to know when they’re engaged and how you should engage to start with.
With the help of marketing experts learn how to make your brand messaging clear, how to get your brand seen and how to measure your success.
Once you’ve got leads onto your website, how can you help them convert? In this article, with the help of marketing experts, we’ll show you.
From Google updates and changes in best practice, to tools that help us do our jobs, hardly a week went by without something of note happening this year. For those reasons, we at Vertical Leap are expecting more of the same for 2015.