Most recent blog articles

An overview of Google’s Knowledge Graph and tips on how to optimise for it to get your brand appearing in the search engine results.

In part 2 of our guide to sharing on social, we’re looking at the next step of sharing on social once you’ve decided on your content – when you should be sharing it.

In this guide, we’ll look at the four main social channels – Facebook, Twitter, Instagram and LinkedIn, and highlight not only what types of content perform best on each one, but how to tailor your content outputs to best support our findings.

An overview of the three main Google core algorithm updates 2018-19 (Medic, March & June) and what marketers should take on board from each one.

Some fantastic examples of eCommerce landing pages from the likes of Samsung, Rituals, GoPro, Harry’s and Axis. Also includes lots of best practice advice.

A look at the latest pros and cons of LinkedIn advertising, how it has improved in 2019 and what it could still do better to help marketers.

There are several reasons why you might be seeing (not set) in Google Analytics – here are some examples and what you should do about them.

Google’s E-A-T guidelines – a brief history, what you need to know and why it’s back on everyone’s agenda. Make sure your content hits the mark!

Thin content is not just about Google and SEO, so don’t restrict your focus to the algorithm impact (Panda) or manual penalties. Thin content is part of a much bigger picture!

In this article, we take an in-depth look at Google Trends and give you some advanced tips for getting stronger SEO insights.

Neural matching is Google’s way of connecting search terms with concepts so that it can provide more relevant search results. Here’s why it’s important and how you should optimise for it.

Data science is key to helping retail marketers get the edge through personalised pricing, data-driven attribution, intelligent up-sells and customer lifetime value modelling.

With proximity marketing now back in the headlines, we bring you up to speed with what it is, how it works and some of the fantastic benefits to marketers that can’t be ignored.

Data-driven attribution accounts for the importance of every touchpoint a prospect goes through before converting, and can significantly increase your marketing ROI. In this article, we explain how it works and how you can develop your own.

Key findings and insights from Episerver’s eCommerce industry report, revealing the state of online shopping and how marketers need to adapt to the latest trends.

In this short blog, we explain what data science is in the simplest of terms, plus list some practical examples of how it can help marketers supercharge their marketing efforts.

It is with a heavy heart that we share with you the news that on Sunday the 12th May, Vertical Leap’s Services Director, Steve Masters, passed away.

In this article, we talk about the various things we have set up at Vertical Leap to help with the mental wellbeing of our employees, including a mental health survey, monthly wellbeing sessions and an internal comms channel.

Understanding your customers’ journey is key to optimising conversions and sales. In part one of this series, we look at the pros and cons of the 6 main attribution models to help you decide which is best for your business.

If you’re wondering whether SEO is still important or how to integrate your SEO and PPC strategies, this articles answers some of the most popular questions we get asked by our customers.