With PPC costs falling during COVID-19, SMBs have a huge opportunity to drive additional awareness, leads and sales within a much less saturated auction.
Most recent blog articles
Facebook releases a new feature called Facebook Shops, which allows retailers to create an online store and sell directly from Facebook and Instagram apps.
How to use tools like Moz Keyword Explorer and Ahrefs to discover keywords and unearth opportunities that you’re competitors are missing out on.
We look at the steps you can take to try and secure those highly sought-after featured snippets in Google Search and maximise your visibility in the SERPs.
Google Ads is the most in-demand advertising platform in the world. We take a closer look at how much it costs across different industries and how it compares to other platforms.
A 30 minute introduction to Google Search Console, including how you can use it to query the data to find answers to the most common questions marketers have.
Five smart ways to do keyword research that will help you find new opportunities before your competitors do and better connect with your target audience.
Our Head of Services Lee Wilson runs though the basics of Google Analytics, including how to navigate the interface and understand the various reports.
The pros and cons of LinkedIn advertising, how much it costs, what ad formats are available and how to set up your first campaign. LinkedIn is the definitive B2B social network, connecting you with 675+ million professionals around the world. While certain other networks like Facebook and Twitter are highly-capable B2B advertising platforms, LinkedIn is the […]
In this webinar we show you some simple UX exercises you can carry out yourself to help improve conversion rates on your website.
In people’s personal and professional lives there is a genuine human need to believe that current situations are progressing closer to ‘return to normal’ state.
We are joined by Google to talk about the changing trends and behaviours taking place online since the global lockdown measures were put in place.
Now is the time to check your website is up-to-date and running properly so you can compete with increased digital traffic now, or prepare for when demand increases again once restrictions lift.
Google have announced plans to rollout free listings into Google Shopping. This is a significant update – presenting a huge opportunity to list products on the platform for free.
In this webinar we’ll be showing you some simple steps you can take to optimise your Google My Business page and ensure you provide customers and search engines with your need to know information.
Therein lies the challenge – how can any of us invest in marketing when we are so uncertain of the market?
How to create targeted Facebook campaigns promoting your services, products or messaging; from the initial set-up to choosing audience types.
We have put together a list of actions, each one designed to help make your journey through the COVID-19 period easier.
How to identify opportunities that can be used to boost existing content or create new content targeted at the search terms people are searching for.
Recent changes to Google My Businesses due to Coronavirus, plus the best ways to optimise your account and some common issues people are experiencing.