Most recent blog articles

Data science –  it’s the talk of the town for certain. Do you need to invest in data science Here are five signs indicating that it may be time to do so.

Graphic design is not a term nor profession many people would associate with machine learning (ML) or artificial intelligence (AI). However, in recent years, there have been a number of handy innovations that can aid the designer in harnessing the power of ML and AI.

Google is urging advertisers to move over to data-driven attribution which promises to show you the interactions that contribute most to the final conversion.

Vertical Leap, part of the Sideshow Group, welcomes multi award-winning Bunnyfoot to the group, and makes us one of the largest independent agencies in the UK.

SMBs have one major advantage that large corporations cannot replicate – agility. Team training, adoption of new tools and organisational changes can occur faster with less friction.

Google has announced a new markup system that’s going to make content more accessible through voice search. Now it seems Google has come up with a credible solution that could shape the future of voice SEO – a BETA feature called Speakable.

If you invest some time in research and planning to gather data insights, you can then add design flair to your content to tell stories in an engaging, visually appealing way.

As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.

Whether you plan to develop a chatbot to facilitate the sales process, assist with customer support chores or provide important product updates, you will need to pay special attention to your content strategy. Content design for conversational UIs abides by slightly different ‘rules’ than you may be used to.

Data has always been crucial to marketing, but our ability to make the most of it has always been limited to the technology we have available. These limitations have almost disappeared thanks to machine learning and automation, which make big data accessible to businesses of all sizes.

Ten years ago we believed that computers were remarkable tools but that they would always require programming by humans. Now, computers learn from the data they analyse, fine-tuning themselves over time. Artificial intelligence (AI) is a reality.

Take a look at some of the brands capitalising on the World Cup excitement. You don’t need to be an official FIFA sponsor to get in on the footballing action.

Mobile-first indexing is currently rolling out across the web and Google is aware that many webmasters are still a little confused about what it means for them. So the search giant has attempted to clear up some of the confusion in a Twitter thread.

Google is en route to accommodating more voice queries. While the index remains mobile-first for now, the search giant is actively transitioning towards favouring the new kind of search experience – the Spoken Search Paradigm.

It is perhaps possible to predict the winner of the World Cup based on data alone. We decided to give it a go, but only on a small scale. Come and play with the data to do your own analysis.

Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.

Our 2018 Customer Day will take place on Wednesday 18th July at the No 6 Cinema, next door to our offices in the Portsmouth Historic Dockyard. And we’re delighted that Microsoft will be one of our guest speakers!

This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks.

To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model.

Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.