Identifying important social media cues, trends and signals now requires extensive analytics capabilities. So how do you stop the incoming data flood and transform it into a steady stream of distilled insights? By applying science to the most pressing problems at hand.
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Travel might not be the first industry that comes to mind when people think about Christmas, but retail marketers aren’t the only ones busy at this time of year. The big moment comes when Brits return to work and the Christmas comedown really kicks in.
We tested every page of 215 websites to find out how much SEO work is needed on average. Use these numbers to work out how much work your site needs.
Voice search shopping is forecast to grow to a massive $40+ billion market in the US and UK alone by 2020. Advertisers don’t have much time left to adapt. The only problem is we still don’t have anything in the way of voice ads or the technology needed to make our content rank in voice search – so what does this mean for advertisers?
In our latest expert interview, our head of content, Joanne Littlechild, explores the current content marketing landscape and explains why data is the key to creating content that stands out from the crowd.
Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might be a good time to publish a guide explaining the […]
First announced in July 2018, Google Signals is the name given to the Google product that enables cross-device reporting and remarketing. Enabling Google Signals allows you to take advantage of new and improved advertising and reporting features across different devices.
Data journalism, or data storytelling, means telling your story with charts, graphs or diagrams, enabling your reader to view the data that forms the story.
To reach the ‘sceptic’ consumers, brands should be raising the quality of content they are producing and sharing. Data-backed content is now in high demand. And data science should become your tool to elevate your brand’s authority and credibility.
Amazon has a lot of catching up to do if it wants to beat the likes of Google and Facebook in terms of ad market share. The big two make up more than half of the global market between them, but Amazon Ads is growing much faster than either leader.
Data science – it’s the talk of the town for certain. Do you need to invest in data science Here are five signs indicating that it may be time to do so.
Graphic design is not a term nor profession many people would associate with machine learning (ML) or artificial intelligence (AI). However, in recent years, there have been a number of handy innovations that can aid the designer in harnessing the power of ML and AI.
Google is urging advertisers to move over to data-driven attribution which promises to show you the interactions that contribute most to the final conversion.
Vertical Leap, part of the Sideshow Group, welcomes multi award-winning Bunnyfoot to the group, and makes us one of the largest independent agencies in the UK.
SMBs have one major advantage that large corporations cannot replicate – agility. Team training, adoption of new tools and organisational changes can occur faster with less friction.
Google has announced a new markup system that’s going to make content more accessible through voice search. Now it seems Google has come up with a credible solution that could shape the future of voice SEO – a BETA feature called Speakable.
If you invest some time in research and planning to gather data insights, you can then add design flair to your content to tell stories in an engaging, visually appealing way.
As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.
Whether you plan to develop a chatbot to facilitate the sales process, assist with customer support chores or provide important product updates, you will need to pay special attention to your content strategy. Content design for conversational UIs abides by slightly different ‘rules’ than you may be used to.
Data has always been crucial to marketing, but our ability to make the most of it has always been limited to the technology we have available. These limitations have almost disappeared thanks to machine learning and automation, which make big data accessible to businesses of all sizes.