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Strawberry illustrating article How to get featured snippets in Google Search

How to get featured snippets in Google Search

Featured snippets are Google’s way of making sure users get the very best answer to informational queries. In this article, we’re going to show you what you need to do to be in with a chance of bagging that much sought-after featured snippet.

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Google Analytics keyword not provided – what does it mean?

The keyword “not provided” issue in Google Analytics (GA) has been a fairly contentious issue for marketers since 2011. Many are now finding that 90% or more of their traffic is coming from searches that provide no keyword data in GA, which is a problem when it comes to optimising your pages and organic search campaigns. In this article, we’re going to explain what keyword “not provided” means in Google Analytics and how you can work around it.

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Seller ratings vs product ratings in Google Shopping

Google Shopping: Seller vs product ratings

Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might be a good time to publish a guide explaining the […]

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A quick guide to Amazon Ads

A quick guide to Amazon Ads

Amazon has a lot of catching up to do if it wants to beat the likes of Google and Facebook in terms of ad market share. The big two make up more than half of the global market between them, but Amazon Ads is growing much faster than either leader.

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