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Most recent blog articles

Localising travel campaigns on PPC and social media - a beginner's guide

Beginner’s guide to localising your travel campaigns

Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.

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Actions Stations - Portsmouth Historic Dockyard

Vertical Leap Customer Day 2018

Our 2018 Customer Day will take place on Wednesday 18th July at the No 6 Cinema, next door to our offices in the Portsmouth Historic Dockyard. And we’re delighted that Microsoft will be one of our guest speakers!

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Google offices

SEMINAR: Preparing for the future of search marketing

In this free seminar, taking place on Tuesday 19th June 2018 in London, we’ll be partnering with Google to take a look at how these technologies are transforming search marketing. We’ll make sure you’re equipped with all the know-how you need to stay one step ahead in your industry.

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Search overtakes social media as top source of traffic

Search overtakes social media as top source of traffic

Last year, for the first time since 2014, search generated more referral traffic than social media. This was revealed in a new referral traffic report from Shareaholic, which analyses traffic referrals from more than 400 million users to roughly 250,000 sites across a diverse range of industries. Similar findings have been published by Chartbeat too. […]

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What can machine learning do for me right now in marketing?

What can machine learning do for me right now in marketing?

It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]

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Why your website needs a top-notch user experience

Are you taking UX design seriously enough?

You only need to look at how much marketers talk about conversion rate optimisation to understand there’s a lot of work to be done after the initial design stage. In fact, the design process never ends; it keeps striving to create a better user experience and improve business results.

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