A look at the importance of structured data when it comes to ensuring that Google displays the content you want it to in the search results.
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Find out if your site is one of the 50% that Google has moved to mobile-first indexing, plus tips from Google if you’re running separate desktop and mobile sites.
With Facebook search ads currently being tested, we take a look at how they work and what impact they might have on your PPC strategy.
we take a look at the role recommender systems are playing when it comes to offering a much more personalised and powerful eCommerce experience to your website users.
A look at some of the ways that artificial intelligence is helping brands get more from their social media marketing by better understanding their social analytics.
Get the low-down on all the questions marketers are asking about content marketing with answers from our content specialists.
Data science is playing a growing role in every aspect of our lives. So it’s only natural that interest is increasing. In this FAQ, we answer the most common questions asked about data science.
In this guide, we explain how to advertise on YouTube, why you should consider the network in your marketing strategy and what you can do with its ad formats.
With an eventful 2018 behind us, there isn’t any time to sit back and take stock of everything that has changed in the world of SEO over the past 12 months. It’s already time to put your marketing strategies in place for the year ahead, remembering that what worked this time last year isn’t going to get the same kind of results in 2019.
Google employs more than 10,000 Google quality raters around the world, operating in multiple languages. Their job is to rate the quality of pages that appear in search results. Simple, right? In this post, we explain what that means in practice and how it helps us with search engine optimisation.
In this 15-seat seminar, aimed at marketers who manage a PPC team or agency, we’ll be focusing on the vital role that data science is now playing when it comes to out-performing your competitors in paid search advertising.
We are delighted to announce that we are officially partnering with local mental health charity, Solent Mind. Solent Mind works to empower and support anyone who suffers with a mental health problem, aiming to raise awareness and promote understanding. Their approach is recovery focused, person-centred and individual. The partnership means staff at Vertical Leap can […]
Featured snippets are Google’s way of making sure users get the very best answer to informational queries. In this article, we’re going to show you what you need to do to be in with a chance of bagging that much sought-after featured snippet.
The keyword “not provided” issue in Google Analytics (GA) has been a fairly contentious issue for marketers since 2011. Many are now finding that 90% or more of their traffic is coming from searches that provide no keyword data in GA, which is a problem when it comes to optimising your pages and organic search campaigns. In this article, we’re going to explain what keyword “not provided” means in Google Analytics and how you can work around it.
Event tracking is one of the more advanced Google Analytics features that allows you to track specific user actions on your website – down to the very elements they’re clicking on. With these data insights, you can measure how effectively key parts of your page are performing and diagnose issues with more precision.
What are predictive and prescriptive analytics in marketing? In this third chapter, we explain what you can achieve with a mature big data analytics setup.
This article moves us on to the more thrilling part – learning how to ask the right questions (using data science) and receive the best answers (using data analytics).
You know that data science is your strongest bet for remaining competitive. But where do you begin when that data of yours is well… big? Our team is here with some answers.
Things change in the SEO industry on a yearly basis. The fundamentals continue to stay the same. Here’s 10 killer SEO tips to keep you ranking in 2019
Everyone is going to feel the impact of WordPress 5.0 when the update rolls out. This is the single biggest update in WordPress’ history and it’s going to change the way you do everything on the platform.