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Passfail image for the blog The SEO's guide to Google quality raters

The SEO’s guide to Google quality raters

Google employs more than 10,000 Google quality raters around the world, operating in multiple languages. Their job is to rate the quality of pages that appear in search results. Simple, right? In this post, we explain what that means in practice and how it helps us with search engine optimisation.

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Yoga pose in sunset image to accompany partnership with Solent Mind blog

Vertical Leap partners with Solent Mind

We are delighted to announce that we are officially partnering with local mental health charity, Solent Mind. Solent Mind works to empower and support anyone who suffers with a mental health problem, aiming to raise awareness and promote understanding. Their approach is recovery focused, person-centred and individual. The partnership means staff at Vertical Leap can […]

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Strawberry illustrating article How to get featured snippets in Google Search

How to get featured snippets in Google Search

Featured snippets are Google’s way of making sure users get the very best answer to informational queries. In this article, we’re going to show you what you need to do to be in with a chance of bagging that much sought-after featured snippet.

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Google Analytics keyword not provided – what does it mean?

The keyword “not provided” issue in Google Analytics (GA) has been a fairly contentious issue for marketers since 2011. Many are now finding that 90% or more of their traffic is coming from searches that provide no keyword data in GA, which is a problem when it comes to optimising your pages and organic search campaigns. In this article, we’re going to explain what keyword “not provided” means in Google Analytics and how you can work around it.

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Seller ratings vs product ratings in Google Shopping

Google Shopping: Seller vs product ratings

Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might be a good time to publish a guide explaining the […]

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