Google employs more than 10,000 Google quality raters around the world, operating in multiple languages. Their job is to rate the quality of pages that appear in search results. Simple, right? In this post, we explain what that means in practice and how it helps us with search engine optimisation.
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In this 15-seat seminar, aimed at marketers who manage a PPC team or agency, we’ll be focusing on the vital role that data science is now playing when it comes to out-performing your competitors in paid search advertising.
We are delighted to announce that we are officially partnering with local mental health charity, Solent Mind. Solent Mind works to empower and support anyone who suffers with a mental health problem, aiming to raise awareness and promote understanding. Their approach is recovery focused, person-centred and individual. The partnership means staff at Vertical Leap can […]
Featured snippets are Google’s way of making sure users get the very best answer to informational queries. In this article, we’re going to show you what you need to do to be in with a chance of bagging that much sought-after featured snippet.
The keyword “not provided” issue in Google Analytics (GA) has been a fairly contentious issue for marketers since 2011. Many are now finding that 90% or more of their traffic is coming from searches that provide no keyword data in GA, which is a problem when it comes to optimising your pages and organic search campaigns. In this article, we’re going to explain what keyword “not provided” means in Google Analytics and how you can work around it.
Event tracking is one of the more advanced Google Analytics features that allows you to track specific user actions on your website – down to the very elements they’re clicking on. With these data insights, you can measure how effectively key parts of your page are performing and diagnose issues with more precision.
What are predictive and prescriptive analytics in marketing? In this third chapter, we explain what you can achieve with a mature big data analytics setup.
This article moves us on to the more thrilling part – learning how to ask the right questions (using data science) and receive the best answers (using data analytics).
You know that data science is your strongest bet for remaining competitive. But where do you begin when that data of yours is well… big? Our team is here with some answers.
Things change in the SEO industry on a yearly basis. The fundamentals continue to stay the same. Here’s 10 killer SEO tips to keep you ranking in 2019
Everyone is going to feel the impact of WordPress 5.0 when the update rolls out. This is the single biggest update in WordPress’ history and it’s going to change the way you do everything on the platform.
Beacon technology needed time to mature and there were integration issues to be addressed, which means proximity marketing will be more active in 2019.
It’s important not to neglect your SEO basics. Good SEO still relies on a technically-sound website that Google can access. We asked some of our experts for their advice and tips.
Identifying important social media cues, trends and signals now requires extensive analytics capabilities. So how do you stop the incoming data flood and transform it into a steady stream of distilled insights? By applying science to the most pressing problems at hand.
Travel might not be the first industry that comes to mind when people think about Christmas, but retail marketers aren’t the only ones busy at this time of year. The big moment comes when Brits return to work and the Christmas comedown really kicks in.
We tested every page of 215 websites to find out how much SEO work is needed on average. Use these numbers to work out how much work your site needs.
Voice search shopping is forecast to grow to a massive $40+ billion market in the US and UK alone by 2020. Advertisers don’t have much time left to adapt. The only problem is we still don’t have anything in the way of voice ads or the technology needed to make our content rank in voice search – so what does this mean for advertisers?
In our latest expert interview, our head of content, Joanne Littlechild, explores the current content marketing landscape and explains why data is the key to creating content that stands out from the crowd.
Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might be a good time to publish a guide explaining the […]
Data journalism, or data storytelling, means telling your story with charts, graphs or diagrams, enabling your reader to view the data that forms the story.