Podcast: What’s new in digital marketing – June 2020

In this week’s show, we are joined by panel speakers Stuart Clark and Marie Turner, both SEO Specialists at Vertical Leap, and Matt McCullough who specialises in PPC.

We discuss Google’s new announcement for eCommerce category pages, how stores emerging from the current lockdown will affect websites, and the new free Google Shopping tool, Surfaces.

Resources

Google Beacons

https://developers.google.com/beacons

Google Beacons: Is proximity marketing ready to take off in 2020?

Google My Business

https://business.google.com/

https://support.google.com/business/answer/6263531?hl=en-GB

Google Analytics

https://analytics.google.com/

https://support.google.com/analytics/answer/1010054?hl=en

Google Trends

https://trends.google.com/trends/?geo=GB

ECommerce category pages

https://www.seroundtable.com/too-much-content-e-commerce-category-google-29590.html

Google Surfaces 

https://support.google.com/merchants/answer/9455788?hl=en-GB

Google announces free listings for Google Shopping

Sign up for Google Merchant Center 

https://support.google.com/merchants/answer/188924?hl=en-GB&ref_topic=3163841

Sign up for Search Console

https://support.google.com/webmasters/answer/9274190?hl=en

About the speakers

Stuart has been a part of the Vertical Leap family since 2010 and enjoys helping people with great ideas find their audience.

Marie has been in marketing for 10 years – 5 years in national media planning and advertising, and 5 years in SEO and content marketing. She’s been at Vertical Leap almost a year after relocating from Essex to Hampshire last year.

Matt joined the Vertical Leap team in March this year, with 7 years of digital marketing experience. He specialises in PPC management helping businesses increase their ROI across multiple ad networks.