Podcast: What’s new in digital marketing – June 2020

1 Minute Read
Blog banner

In this week’s show, we are joined by panel speakers Stuart Clark and Marie Turner, both SEO Specialists at Vertical Leap, and Matt McCullough who specialises in PPC.

We discuss Google’s new announcement for eCommerce category pages, how stores emerging from the current lockdown will affect websites, and the new free Google Shopping tool, Surfaces.

Resources

Google Beacons

https://developers.google.com/nearby/notifications/get-started

Google Beacons: Is proximity marketing ready to take off in 2020?

Google My Business

https://business.google.com/

https://support.google.com/business/answer/6263531?hl=en-GB

Google Analytics

https://analytics.google.com/

https://support.google.com/analytics/answer/1010054?hl=en

Google Trends

https://trends.google.com/trends/?geo=GB

ECommerce category pages

https://www.seroundtable.com/too-much-content-e-commerce-category-google-29590.html

Google Surfaces 

https://support.google.com/merchants/answer/9455788?hl=en-GB

Google announces free listings for Google Shopping

Sign up for Google Merchant Center 

https://support.google.com/merchants/answer/188924?hl=en-GB&ref_topic=3163841

Sign up for Search Console

https://support.google.com/webmasters/answer/9274190?hl=en

About the speakers

Stuart has been a part of the Vertical Leap family since 2010 and enjoys helping people with great ideas find their audience.

Marie has been in marketing for 10 years – 5 years in national media planning and advertising, and 5 years in SEO and content marketing. She’s been at Vertical Leap almost a year after relocating from Essex to Hampshire last year.

Matt joined the Vertical Leap team in March this year, with 7 years of digital marketing experience. He specialises in PPC management helping businesses increase their ROI across multiple ad networks.

Marie Sinclair profile picture
Marie Sinclair

Marie is a dedicated and result driven Account Manager with more than 10 years’ experience helping businesses enhance their online presence and achieve their sales and marketing objectives. Having worked with both small and large businesses across different industries, Marie understands the need of effective project management and knows the importance of delivering results to customers. Marie joined Vertical Leap in March 2020 where she manages a portfolio of customers, helping them find their online focus by managing delivery and continuously developing the businesses’ strategy unique to them. Originally from Berkshire, Marie and her family moved to Portsmouth a few years ago where she takes long walks by the sea with Maggie the dog and her ever energetic toddler.

More articles by Marie
Related articles
Digital Marketing podcast

Podcast: Top 5 search marketing trends for the rest of 2020

By Marie Sinclair
Online tutorial: Beginner’s guide to Google Analytics

Online tutorial: Beginner’s guide to Google Analytics

By Carl Wood
Straight road with sun shining

End-to-end optimisation of your digital marketing funnel

By Chris Pitt