In this week’s show, we are joined by panel speakers Stuart Clark and Marie Turner, both SEO Specialists at Vertical Leap, and Matt McCullough who specialises in PPC.
We discuss Google’s new announcement for eCommerce category pages, how stores emerging from the current lockdown will affect websites, and the new free Google Shopping tool, Surfaces.
Resources
Google Beacons
https://developers.google.com/nearby/notifications/get-started
Google Beacons: Is proximity marketing ready to take off in 2020?
Google My Business
https://support.google.com/business/answer/6263531?hl=en-GB
Google Analytics
https://support.google.com/analytics/answer/1010054?hl=en
Google Trends
https://trends.google.com/trends/?geo=GB
ECommerce category pages
https://www.seroundtable.com/too-much-content-e-commerce-category-google-29590.html
Google Surfaces
https://support.google.com/merchants/answer/9455788?hl=en-GB
Google announces free listings for Google Shopping
Sign up for Google Merchant Center
https://support.google.com/merchants/answer/188924?hl=en-GB&ref_topic=3163841
Sign up for Search Console
https://support.google.com/webmasters/answer/9274190?hl=en
About the speakers
Stuart has been a part of the Vertical Leap family since 2010 and enjoys helping people with great ideas find their audience.
Marie has been in marketing for 10 years – 5 years in national media planning and advertising, and 5 years in SEO and content marketing. She’s been at Vertical Leap almost a year after relocating from Essex to Hampshire last year.
Matt joined the Vertical Leap team in March this year, with 7 years of digital marketing experience. He specialises in PPC management helping businesses increase their ROI across multiple ad networks.
Marie is a dedicated and result driven Account Manager with more than 10 years’ experience helping businesses enhance their online presence and achieve their sales and marketing objectives. Having worked with both small and large businesses across different industries, Marie understands the need of effective project management and knows the importance of delivering results to customers. Marie joined Vertical Leap in March 2020 where she manages a portfolio of customers, helping them find their online focus by managing delivery and continuously developing the businesses’ strategy unique to them. Originally from Berkshire, Marie and her family moved to Portsmouth a few years ago where she takes long walks by the sea with Maggie the dog and her ever energetic toddler.
More articles by Marie
