What do you do when a blunder puts your company in the firing line on social media? Here are some examples of such blunders and tips on how to deal with them.
Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.
Like social media, big data has refused to budge from our everyday marketing consciousness and is now even more important than ever. Big data has been around for decades but the velocity, variety and volume of data in recent years merits this refreshed term.
So what is it that makes our social team’s day any different from the rest of the population checking in on people’s lunches on Instagram, cat videos on Facebook and life updates on Twitter? The answer: it’s all in the data!
To coincide with Learning at Work Week, we thought we’d share our own employee development initiatives and investigate exactly what the team thinks of them. Arguably, one of the most valuable perks of any job is the opportunity to learn new things, to grow and develop your skills. The benefits of learning are many, but […]
Social media’s primary function has never been direct lead/sales generation, but saying that you can’t attribute leads to social channels isn’t true either.
Social media is a fantastic marketing tool, but be too salesy and you risk becoming white noise. Here’s how to get noticed and build a brand personality.
We all know that having great content on your site is key to engaging customers and driving sales, but there’s little point if no one can see it. There are many ways to promote your content online, and social media is undoubtedly a leading contender. Here, we take a look at some of the platforms […]
In the world of search marketing, you can never stand still. At Vertical Leap, we’re always evolving, but now we’ve also started a revolution. Vertical Leap is now the first of a new type of digital agency – one that combines specialist experts with a technology platform.
An estate agent in Plumstead doesn’t need to speak to people in Seattle, Paris or even Edinburgh – their target audience is likely to reside within a 20-40 mile radius of London. But you can target these locals, though, on global social networks. Head of Social Media Alex Robertson shares some directions.
Digital marketing isn’t easy to measure. Do you know which marketing channel is the most successful? How do you know, when each provides a different value?
In this article, you’ll learn the what’s ‘good’ web traffic and ‘bad’ traffic, how to set web traffic objectives and how to increase website traffic TODAY.
With the help of marketing experts learn how to make your brand messaging clear, how to get your brand seen and how to measure your success.
Once you’ve got leads onto your website, how can you help them convert? In this article, with the help of marketing experts, we’ll show you.