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Social media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

3 reasons you should advertise on Facebook

It’s amazing what the past few years and some innovative features have done for the world’s favourite social network. Facebook isn’t just a place where people go to watch cat videos anymore – it’s a real force for advertisers looking to build lasting relationships with customers new and old. We’re not talking about a direct […]

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4 reasons you should advertise on YouTube

There’s another channel that deserves more recognition in the PPC arena, though. YouTube advertising connects your brand to the content people crave most: video. That’s not all either. In fact, there are four reasons we’re amazed more advertisers don’t have YouTube higher on their list of priorities.

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How to generate leads through social media

There are countless opportunities to gather information from potential clients using social media, but the difficulty lies in collecting details that are worthwhile. Dave Chaffey compiled the Global social media research summary 2016, which shows that there are over 2.3 billion active social media users as of February 2016. This gigantic pool of people are at the fingertips of your […]

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How to effectively use social media for marketing

How to effectively use social media for marketing

A bad social presence may be worse than none at all, so ensuring that your accounts are managed well is imperative for attracting and engaging your target audience online. Social media isn’t something that will work if it is done sporadically, and off-the-cuff status updates or rushed posts to promote your latest piece of content won’t set your […]

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The importance of paid social

Social media marketing is a relatively new discipline in the digital world. Now, with huge numbers of brands and businesses looking at ways to increase their brand awareness and engagement, social media platforms have become essential. The meteoric rise of social media has resulted in rapid changes to algorithms, as the major platforms searched for […]

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Black Friday countdown #8: Get promoting on social

Advertising via social media offers almost unrivalled targeting options when compared with other promotional channels. In our previous blog, James described the importance of driving newsletter sign-ups and registering users on your site in the run up to Black Friday – giving you an email list to promote your offers prior to the event for […]

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Digital Marketing Specialist Skills

Digital marketing: Have I the skills to specialise?

As a company that likes to nurture and develop our people, we know better than most the vast array of skills required to be a digital marketing expert. We run our own internal knowledge-sharing and learning initiatives – Vertical Leap University (VLU) and our extremely successful Second Specialism scheme to name but two. That’s not […]

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Do you Like the Dislike button?

We were almost beginning to think it would never happen; that Zuckerberg would become as irritated as we were by the scores of people commenting “Facebook needs a Dislike button” on any post that required empathy rather than the tacit approval of the Like button. It seems though, that he has finally given in to […]

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6 ways to sell Twitter marketing to your boss

Business owners who say, I do not like Twitter probably think it is full of people posting pics of food. That is the first hurdle – they do not use it.Business owners who say, I do not like Twitter probably think it is full of people posting pics of food. That is the first hurdle – they do not use it.

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Portsmouth Historic Dockyard: The perfect location for digital marketers to make waves

Historic dockyards, royal visits, hundreds of sailors, big-budget film shoots, and even a laser quest; it can only be Her Majesty’s Naval Base (HMNB) in Portsmouth. It’s the oldest base in the Royal Navy, with the first dock built back in 1194. A lot has happened here in more than 800 years: Ships from the […]

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How to use trade shows for social networking

Trade shows and conferences are often under-utilised by companies. Exhibitors try to capture as many leads as possible to follow up later; speakers hope that their presentations will resonate enough to create contacts; visitors aspire to gather as much information as possible and leave without having to be talked at by sales people. If you study […]

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