There’s another channel that deserves more recognition in the PPC arena, though. YouTube advertising connects your brand to the content people crave most: video. That’s not all either. In fact, there are four reasons we’re amazed more advertisers don’t have YouTube higher on their list of priorities.
Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.
How often have you been on a web page, presented with a couple of options, wondering what happens after you choose each option? This article explores user expectation.
Pinterest is getting bigger and is a great place for your business. Find out how to make the most of it and attract new customers from that social platform.
There are countless opportunities to gather information from potential clients using social media, but the difficulty lies in collecting details that are worthwhile. Dave Chaffey compiled the Global social media research summary 2016, which shows that there are over 2.3 billion active social media users as of February 2016. This gigantic pool of people are at the fingertips of your […]
A bad social presence may be worse than none at all, so ensuring that your accounts are managed well is imperative for attracting and engaging your target audience online. Social media isn’t something that will work if it is done sporadically, and off-the-cuff status updates or rushed posts to promote your latest piece of content won’t set your […]
Social media is an essential tool that can exponentially increase the visibility of your brand within an arena where many simply get lost in the crowd.
Social media marketing is a relatively new discipline in the digital world. Now, with huge numbers of brands and businesses looking at ways to increase their brand awareness and engagement, social media platforms have become essential. The meteoric rise of social media has resulted in rapid changes to algorithms, as the major platforms searched for […]
Enjoying your work is an essential, and though we don’t like to brag, Vertical Leap – or VL as we call it affectionately – is pretty darn great. Our CEO Matt and the team of directors have worked hard to craft a culture that nurtures talent, encourages positivity and makes being at work both fun […]
Advertising via social media offers almost unrivalled targeting options when compared with other promotional channels. In our previous blog, James described the importance of driving newsletter sign-ups and registering users on your site in the run up to Black Friday – giving you an email list to promote your offers prior to the event for […]
As a company that likes to nurture and develop our people, we know better than most the vast array of skills required to be a digital marketing expert. We run our own internal knowledge-sharing and learning initiatives – Vertical Leap University (VLU) and our extremely successful Second Specialism scheme to name but two. That’s not […]
We were almost beginning to think it would never happen; that Zuckerberg would become as irritated as we were by the scores of people commenting “Facebook needs a Dislike button” on any post that required empathy rather than the tacit approval of the Like button. It seems though, that he has finally given in to […]
Business owners who say, I do not like Twitter probably think it is full of people posting pics of food. That is the first hurdle – they do not use it.Business owners who say, I do not like Twitter probably think it is full of people posting pics of food. That is the first hurdle – they do not use it.
Historic dockyards, royal visits, hundreds of sailors, big-budget film shoots, and even a laser quest; it can only be Her Majesty’s Naval Base (HMNB) in Portsmouth. It’s the oldest base in the Royal Navy, with the first dock built back in 1194. A lot has happened here in more than 800 years: Ships from the […]
YouTube is the second biggest search engine in the world and is owned by Google – Are you optimising for YouTube effectively? Get more video success today.
Trade shows and conferences are often under-utilised by companies. Exhibitors try to capture as many leads as possible to follow up later; speakers hope that their presentations will resonate enough to create contacts; visitors aspire to gather as much information as possible and leave without having to be talked at by sales people. If you study […]
We’re lucky to have a relaxed dress code. There are a few rules we have to follow, but we can pretty much wear what we want. This doesn’t mean that everyone decides to turn up to work in jeans and a t-shirt though – some people in our office still choose to dress smartly. This […]
There is always something new for social specialists to get their heads around. Rarely a month goes past without some new feature or platform being announced. Meerkat – a live video-streaming app – was announced at SXSW in March, and it quickly became the latest buzz in the social-sphere. Unfortunately for Meerkat’s developers, Twitter quickly […]
What do you do when a blunder puts your company in the firing line on social media? Here are some examples of such blunders and tips on how to deal with them.
Like social media, big data has refused to budge from our everyday marketing consciousness and is now even more important than ever. Big data has been around for decades but the velocity, variety and volume of data in recent years merits this refreshed term.
So what is it that makes our social team’s day any different from the rest of the population checking in on people’s lunches on Instagram, cat videos on Facebook and life updates on Twitter? The answer: it’s all in the data!