Post archives for Michelle Hill

A roundup of consumer behaviour over the final week before Christmas and how you can adjust your strategy to make the most of those last-minute sales opportunities.

What a cracking evening we had last night at the Wirehive 100 Awards! Not only did we get yet another top ten position in the overall league but our Head of Design, Wez Maynard, also scooped the ‘highly commended’ award in the ‘Creative of the Year’ category. This is the fourth consecutive year that we’ve ranked […]

For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the […]

The travel industry is a highly competitive marketplace where it’s increasingly difficult to get your brand in front of the right people at the right time. One of the key ways to do this is through search marketing, and yet this is constantly changing too.

What should you do when you are an online flower retailer, but aren’t sure where to spend your marketing budget? How machine learning gave the answer.

Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing.

Vertical Leap is delighted to have been shortlisted for two Wirehive 100 awards in the 2017 awards: Digital Innovation and Best Use of Search.

Predictive analytics turns your existing data into a roadmap of future user actions. By modelling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy.

Marketing automation is getting more attention. Head of SEO at Vertical Leap Lee Wilson gives his insight into what it can do for search marketing.

Big data is getting bigger every year, we interview Vertical Leap’s Henry Carless on his role as data scientist in the Vertical Leap PPC department.

Chatbot technology is still in its infancy but it’s already starting to reshape the nature of retail marketing. One of its biggest impacts so far has been speeding up the buying process – the number of stages between users first landing on your website and completing a purchase. Suddenly, the idea of searching through a […]

One of the toughest choices you have to make in social media marketing is which networks to go with. Get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them. Each network has its own strengths and weaknesses, making them better for certain goals […]

If you’re doing content marketing, you have been stuck for content ideas at least once. See where to find inspiration and never struggle for ideas again.

Given my background in recruitment marketing, whenever I stumble across a recruitment agency, I can’t help but have a quick peek at its website to check out their content. Most will just be full of jobs (to be expected!) but some will have a resource section housing advice pieces such as ‘How to write the […]

Following Google’s recent mobile-friendly update, more businesses are focusing their attentions on how their websites perform on mobile devices. These investigations naturally shed light on various problems that might prevent a website from working well, so if you’re struggling to work out why yours isn’t, this slide deck covers nine of the most common reasons. It also offers a […]