Learn how to manage a Google Ads campaign like a PPC pro by using search term reports, bid management, ad schedules and audience bid adjustments.
Post archives for Michelle Hill
Introduction to Google Data Studio, including how to import your data sources and create a report that you can easily share with your colleagues.
Google Trends is a fantastic, free and under-utilised tool – find out how our SEO experts use it to discover new keywords, assess market trends and more.
A start to finish process of setting up a LinkedIn Ads campaign including campaign objectives, audience targeting and how to create an appealing advert.
Practical tips and advice for finding out how your content is performing and fixing any content areas that can work harder for your business.
Google Analytics tutorial on how to discover vital information about visitors to your website that will help inform your marketing approach.
How to use tools like Moz Keyword Explorer and Ahrefs to discover keywords and unearth opportunities that you’re competitors are missing out on.
A 30 minute introduction to Google Search Console, including how you can use it to query the data to find answers to the most common questions marketers have.
From setting up Facebook campaigns to optimising Google My Business, we’ll be covering a range of topics to help marketers in our Wednesday webinars.
A look at the pros and cons of social media marketing, the individual social media platforms and what the future holds for marketers.
Some great and varied book recommendations from the Vertical Leap team covering hilarious diaries of the NHS, thrillers, trees and Victorian time travelling.
In this free workshop we’ll be looking at how to carry out keyword research, identify content gaps, increase website authority and create a content calendar.
Get to know our fantastic content marketing team, including the best piece of advice they’ve ever been given and what they do when they’re having a bad day.
In this session, we learned how to use cognitive behavioural therapy to help overcome sleep problems. Lots of tips and slide deck available.
A look at some of the best Halloween campaigns in 2019 from the likes of GiffGaff, Dairylea, Budweiser, Periscope, plus our all time favourite from WD-40!
Free seminar in partnership with Barclays and Southampton City Council to help companies use data and UX to improve the performance of their website.
“Dogs rule!” “No, cats rule!” OK, it’s time to settle this argument once and for all. Meet some of our pets and find out which species is the winner.
This week we are exhibiting at the Festival of Enterprise at the NEC in Birmingham, 23-24th Oct. We’ve not done this show before and it made a nice change to be heading up north to Birmingham instead of London where most of the industry shows tend to take place. We took our new stand which […]
Takeaways and tips from our October wellbeing session about burnout – what it is, how to spot the signs, what it feels like and how to prevent it from happening.
We decided to pitch our SEO and PPC teams against each other to see who got up to the most interesting stuff over the summer. Find out who’s the winner here…