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Post archives for Michelle Hill

Shorten your path to purchase with a chatbot

Chatbot technology is still in its infancy but it’s already starting to reshape the nature of retail marketing. One of its biggest impacts so far has been speeding up the buying process – the number of stages between users first landing on your website and completing a purchase. Suddenly, the idea of searching through a […]

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Pros and cons of social media

The pros and cons of the main social media platforms

One of the toughest choices you have to make in social media marketing is which networks to go with. Get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them. Each network has its own strengths and weaknesses, making them better for certain goals […]

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Why doesn’t my website perform on mobile?

Following Google’s recent mobile-friendly update, more businesses are focusing their attentions on how their websites perform on mobile devices. These investigations naturally shed light on various problems that might prevent a website from working well, so if you’re struggling to work out why yours isn’t, this slide deck covers nine of the most common reasons. It also offers a […]

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