Data & Analytics

Data and analytics are at the heart of everything we do at Vertical Leap. In this section, our experts write about topics such as Google Analytics, data journalism and storytelling, data visualisation and lots more. This will help give your business a competitive edge by unearthing opportunities you may not have found.

Raw data translated into a 3D diagram with data visualisation

Four ways data visualisation can help marketers

By George Karapalidis
A network of binary data forms a human face

Three great examples of data science in marketing

By George Karapalidis
Data visualisation: The Three Minute Guide for Marketers

The marketer’s three minute guide to data visualisation

By Henry Carless
What we learned from 9.7 million search queries

What we learned from 9.7 million search queries

By Steve Masters
Data science: the three minute guide for marketers

The marketer’s three-minute guide to data science

By Chris Pitt
AI in marketing: we need more analysis, not analytics

AI in marketing: we need more analysis, not analytics

By Chris Pitt
Why analytics is nothing without data visualisation

Why analytics is nothing without data visualisation

By Henry Carless
How we used machine learning to sell more flowers

How we used machine learning to sell more flowers

By Michelle Hill
The dangers of data overload and decision fatigue

The dangers of data overload and decision fatigue

By Chris Pitt
Data science

Expert Interview: Henry Carless on automating PPC analysis

By Michelle Hill
The war of algorithms – a race to arms

The war of algorithms – a race to arms

By Chris Pitt
Head with code

Intelligent algorithms may save us from being overwhelmed by data

By Chris Pitt

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