Data & Analytics

Data and analytics are at the heart of everything we do at Vertical Leap. In this section, our experts write about topics such as Google Analytics, data journalism and storytelling, data visualisation and lots more. This will help give your business a competitive edge by unearthing opportunities you may not have found.

Categories: Data & Analytics , Martech

Data Q&A: Challenges, automation and human efficiency

By Dai Howells

07 Dec, 2015 / 4 Min read

Categories: Data & Analytics , Martech

The big data future is here – are you investing?

By Steve Masters

13 Jul, 2015 / 10 Min read

Categories: Data & Analytics , Data Science

Data is not a four-letter word

By Laura Varley

29 Jun, 2015 / 6 Min read

Categories: Data & Analytics

Is your business too small for big data?

By James Lee

25 Jun, 2015 / 5 Min read

Categories: Data & Analytics , Martech

Why every marketing manager needs a dashboard

By Graeme Parton

22 Jun, 2015 / 4 Min read

Categories: Data & Analytics

Five things you need to know about big data

By Graeme Parton

11 Jun, 2015 / 5 Min read

Categories: Data & Analytics

The bad NSA doctrine that is good for digital marketing

By Matt Hopkins

10 Jun, 2015 / 5 Min read

Categories: Data & Analytics

Inside Vertical Leap: Data led, content fed

By Laura Varley

20 May, 2015 / 8 Min read

Categories: Data & Analytics

Making better decisions with transparency of digital data

By Kerry Dye

14 May, 2015 / 4 Min read

Categories: Content Marketing , Data & Analytics

Using deep data to surpass your content objectives

By Lee Wilson

20 Apr, 2015 / 4 Min read

Categories: Data & Analytics

The digital marketer’s big data dilemma

By Graeme Parton

01 Apr, 2015 / 5 Min read

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