Data & Analytics

Data and analytics are at the heart of everything we do at Vertical Leap. In this section, our experts write about topics such as Google Analytics, data journalism and storytelling, data visualisation and lots more. This will help give your business a competitive edge by unearthing opportunities you may not have found.

life buoy being thrown into the sea

How we solved the big data burden – for us and our customers

By Mel Soutar
Bitesize: What is a propensity model?

Bitesize: What is a propensity model?

By Henry Carless
Chris Pitt - Managing Director at SEO agency Vertical Leap

Chris Pitt on why search data is a marketer’s biggest asset

By Michelle Hill
Google Analytics 4

Introducing the new Google Analytics 4

By Stuart Clark
Online tutorial: How to set up an SEO forecast for free using Excel

Online tutorial: How to set up an SEO forecast for free using Excel

By Michelle Hill
Online tutorial: Introduction to Google Data Studio

Online tutorial: Introduction to Google Data Studio

By Michelle Hill
Coloured arrows image

What is conversion rate optimisation?

By Billy Farroll
What does ‘not set’ mean in Google Analytics?

What does ‘not set’ mean in Google Analytics?

By Dave Colgate
Clarity of vision looking through glasses at city skyline

Data-driven attribution modelling explained (part 2)

By George Karapalidis
5 apples in a row with one greener than the rest

Marketing attribution models explained (part 1)

By George Karapalidis
How to use event tracking to significantly improve your website

How to use event tracking to significantly improve your website

By Stuart Clark
Using predictive analytics to increase PPC sales – without increasing your budget

Using predictive analytics to increase PPC sales – without increasing your budget

By Michelle Hill

Need help with your marketing?

We offer a range of digital marketing services including SEO, PPC, content marketing, website design and build, and conversion rate optimisation. To find out more about our services and technology, click below.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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hillier
752% return on ad spend for PPC campaigns
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kfc logo
51% increase in SEO-driven revenue
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layer1
79% increase in table bookings from ‘near-me’ searches
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