Data & Analytics

Data journalists?

How to write like a data journalist

By Steve Masters
What is data storytelling? Plus 5 great examples

What is data storytelling? Plus 5 great examples

By Steve Masters
Can data predict the winner of the World Cup?

Can data predict the winner of the World Cup?

By George Stone
Abstract image showing the different journeys e-commerce buyers take when navigating the internet

How to build a buyer intent model with keyword classification

By George Karapalidis
Five examples of data science in travel

Five examples of data science in the travel industry

By Duncan Sills
Raw data translated into a 3D diagram with data visualisation

Four ways data visualisation can help marketers

By George Karapalidis
A network of binary data forms a human face

Three great examples of data science in marketing

By George Karapalidis
Data visualisation: The Three Minute Guide for Marketers

The marketer’s three minute guide to data visualisation

By Henry Carless
What we learned from 9.7 million search queries

What we learned from 9.7 million search queries

By Steve Masters
Data science: the three minute guide for marketers

The marketer’s three-minute guide to data science

By Chris Pitt
AI in marketing: we need more analysis, not analytics

AI in marketing: we need more analysis, not analytics

By Chris Pitt
Why analytics is nothing without data visualisation

Why analytics is nothing without data visualisation

By Henry Carless

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