During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly niche verticals. This disruption will force all businesses to drastically rethink how they approach marketing, but the effect won’t be limited to in-house […]
Data & analytics
Data and analytics are at the heart of everything we do at Vertical Leap. In this section, we write about topics such Google Analytics, data journalism and storytelling, data visualisation and lots more.
In the age of information and connectivity, it is important to use data to monitor users online behaviour and send highly targeted marketing messages.
Marketing automation won’t take jobs, it’ll make them more interesting and creative. It will liberate professionals from boring and repetitive tasks.
Companies are already taking advantage of big data. It enables them to look at the bigger picture, improve productivity and be leaders in their markets.
There are two types of people in this world – the creative, and the logical. The latter love data, but us creative types, data can feel like a scary word.
Getting ahead of your competition can be easier, quicker and cheaper than many realise. Big data can feel like a desert’s oasis; integral and imperative, yet also rare and unreachable.
It’s natural for businesses to have their eyes fixed forward, looking to the future in anticipation of what could happen next. In all truth, though, you won’t get anywhere unless you understand where you are already. This is why metrics are so important to companies and, more specifically, their marketing managers. They tell you what’s […]
If you’re a marketing manager trying to make head and tail of big data but don’t quite know where to start, this article is for you.
I just finished reading No Place to Hide by Glenn Greenwald, the journalist who introduced Edward Snowden, and the National Security Agency (NSA) documents that he leaked, to the world. In my opinion, it’s a book that every US and British citizen should read regardless of which end of the political spectrum they sit. In […]
Find out how the Content team at Vertical Leap works to produce great data led content marketing results for our customers.
Having all your data in one place creates a clarity of targeting that you might not otherwise be able to see, helping digital marketers make better choices.
Lee Wilson shows you how to check the performance and results of your carefully planned content through Google Search Console.
Big data presents big opportunities for marketers. Here are the six biggest problems businesses must overcome before they can realise data’s true potential.