Multi-channel marketing is nothing new for modern brands, but it’s becoming more demanding as the number of channels increases and consumers chop and change between them. In this article, we’re going to look at how you can make the most of traffic from every channel by using performance UX.
Performance UX is not a term you hear marketers talking about. Optimising for better performance is understood, but performance UX doesn’t get attention.
How often have you been on a web page, presented with a couple of options, wondering what happens after you choose each option? This article explores user expectation.