In this short blog, we explain what data science is in the simplest of terms, plus list some practical examples of how it can help marketers supercharge their marketing efforts.
Most recent blog articles
It is with a heavy heart that we share with you the news that on Sunday the 12th May, Vertical Leap’s Services Director, Steve Masters, passed away.
In this article, we talk about the various things we have set up at Vertical Leap to help with the mental wellbeing of our employees, including a mental health survey, monthly wellbeing sessions and an internal comms channel.
Understanding your customers’ journey is key to optimising conversions and sales. In part one of this series, we look at the pros and cons of the 6 main attribution models to help you decide which is best for your business.
If you’re wondering whether SEO is still important or how to integrate your SEO and PPC strategies, this articles answers some of the most popular questions we get asked by our customers.
Amazon is now the biggest platform for product searches. In this article, we cover all the basics you need to know for optimising your Amazon product listings, including sponsored products and brands, on-page SEO and off-page SEO.
It’s no longer enough to rely on standard SEO techniques. If you want to get the edge, you need to use advanced data science techniques to unearth hidden opportunities. In this article, we explain a four-step framework to help you do this.
In this short blog, we explain what AMP means and what problems it solves when it comes to improving UX and increasing conversions.
Google is offering more and more automation tools to manage Google Ads. In this article, we take a look at these tools and explain why they are more suitable for smaller companies than for those running large PPC campaigns.
Local SEO is highly effective at converting search queries into customers walking through your door. Here’s what you need to do to optimise your site.
A quick and simple explanation of what machine learning is with working examples of how marketers can use this technology to improve their marketing.
In this seminar, we take a look at what a good website and search marketing strategy looks like in 2019 and how new technologies should be playing a role.
Many marketers might think AI is beyond their reach but this isn’t the case, as we showcase in these four examples of how companies are using it right now.
A quick look at why every marketer should be incorporating Bing in their search marketing strategy in this voice search era.
A look at the importance of structured data when it comes to ensuring that Google displays the content you want it to in the search results.
Find out if your site is one of the 50% that Google has moved to mobile-first indexing, plus tips from Google if you’re running separate desktop and mobile sites.
With Facebook search ads currently being tested, we take a look at how they work and what impact they might have on your PPC strategy.
we take a look at the role recommender systems are playing when it comes to offering a much more personalised and powerful eCommerce experience to your website users.
A look at some of the ways that artificial intelligence is helping brands get more from their social media marketing by better understanding their social analytics.
Get the low-down on all the questions marketers are asking about content marketing with answers from our content specialists.