Content is not just about words. Images are important too – for several reasons. Here are some of them.
Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.
To coincide with Learning at Work Week, we thought we’d share our own employee development initiatives and investigate exactly what the team thinks of them. Arguably, one of the most valuable perks of any job is the opportunity to learn new things, to grow and develop your skills. The benefits of learning are many, but […]
The main purpose of your website is for it to be of use to your visitors, and Google agrees, which is exactly why it hates thin content. Yet a huge number of website owners were recently hit by manual penalties from Google – it seems the search engine has begun cracking the whip again. To […]
The ability to measure digital marketing at a granular level is both a blessing and a curse. As digital touch-points are easy to measure, we can make the mistake of paying too much attention to last click attribution, even though so many other marketing channels have played a role through the sales funnel.
Lee Wilson shows you how to check the performance and results of your carefully planned content through Google Search Console.
The key to any long-term project is gaining momentum, and great content marketing strategies require three things to get the snowball rolling: talent, creativity, and data.
We all make mistakes in our writing. If you want to make sure your own writing is fine-tuned before sharing it with others, here are some tricks to use.
For me, it’s more relaxed and easier to write the way I speak. I don’t refer to people as “one” or say things like “would Sir like a cup of tea?”
One of the most satisfying aspects of working with marketing teams is helping people to discover untapped opportunities that lead to meaningful results. In this article, I will show you how to increase your website traffic from data you already have access to, as well as highlighting additional benefits everyone can derive from having all of the […]
All digital marketing strategies should be powered by data. Putting data at the core of decision-making means you focus on what you can see and measure.
We all know that having great content on your site is key to engaging customers and driving sales, but there’s little point if no one can see it. There are many ways to promote your content online, and social media is undoubtedly a leading contender. Here, we take a look at some of the platforms […]
When I see English people using Americanisms, the pedant in me wants to shout, “Remember, you’re English.” How much attention do you pay to your writing?
Apostrophes, eh? If you understand them you will already have spotted the error in the title of this article. If you are one of the many who don’t, you probably didn’t even notice.
Google’s recent algorithm pet should inspire your content marketing strategy. Here’s why Hummingbird can help you plan better content.
This article is for the benefit of everyone who doesn’t know anything about copyright, as well as for everyone who thinks they know but who have never really looked into it.
The best mix of content would be a frequent and regular stream of truly evergreen content. In reality, a mixture of news and evergreen is good.
Adopt a journalistic approach to your content marketing by enhancing your body of work with interviews. Here is a guide to running a successful interview.
In the world of search marketing, you can never stand still. At Vertical Leap, we’re always evolving, but now we’ve also started a revolution. Vertical Leap is now the first of a new type of digital agency – one that combines specialist experts with a technology platform.
When we’re coming up with content ideas for clients, we always start with the nitty-gritty – getting deep into the data. The important thing to remember is that, even if an idea seems too big or too small initially, you should always note it down.
You may be able to draw inspiration from it when your brain goes blank, says Journalist Jack Stanton.
Digital marketing isn’t easy to measure. Do you know which marketing channel is the most successful? How do you know, when each provides a different value?