An estate agent in Plumstead doesn’t need to speak to people in Seattle, Paris or even Edinburgh – their target audience is likely to reside within a 20-40 mile radius of London. But you can target these locals, though, on global social networks. Head of Social Media Alex Robertson shares some directions.
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From Google updates and changes in best practice, to tools that help us do our jobs, hardly a week went by without something of note happening this year. For those reasons, we at Vertical Leap are expecting more of the same for 2015.