Apostrophes, eh? If you understand them you will already have spotted the error in the title of this article. If you are one of the many who don’t, you probably didn’t even notice.
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A website under a Google penalty can suffer a devastating loss of traffic, especially if it is affecting the whole site. If your website suffers a big drop in organic search traffic, your first question may be, “Have we been penalised?”
Google’s recent algorithm pet should inspire your content marketing strategy. Here’s why Hummingbird can help you plan better content.
This article is for the benefit of everyone who doesn’t know anything about copyright, as well as for everyone who thinks they know but who have never really looked into it.
Marketing, like most other industries, is in the midst of a digital revolution. Technology is rapidly changing the way brands interact with their audiences, and while challenges exist, the rewards are simply too great to ignore.
Remarketing, display advertising and how they contributed to increased revenue of 42% and improved ecommerce conversion rates by over 12%.
Encouraging visitors to spend longer on your pages is good, reducing the bounce rate is good. But how do you make that happen? Here are some tips.
The best mix of content would be a frequent and regular stream of truly evergreen content. In reality, a mixture of news and evergreen is good.
Just like a garden or your personal health, they need tending to regularly to stay in good health and perform. This is why good SEO equals good health.
Adopt a journalistic approach to your content marketing by enhancing your body of work with interviews. Here is a guide to running a successful interview.
In the world of search marketing, you can never stand still. At Vertical Leap, we’re always evolving, but now we’ve also started a revolution. Vertical Leap is now the first of a new type of digital agency – one that combines specialist experts with a technology platform.
When we’re coming up with content ideas for clients, we always start with the nitty-gritty – getting deep into the data. The important thing to remember is that, even if an idea seems too big or too small initially, you should always note it down.
You may be able to draw inspiration from it when your brain goes blank, says Journalist Jack Stanton.
An estate agent in Plumstead doesn’t need to speak to people in Seattle, Paris or even Edinburgh – their target audience is likely to reside within a 20-40 mile radius of London. But you can target these locals, though, on global social networks. Head of Social Media Alex Robertson shares some directions.
PPC is often viewed as the fastest way to instantly increase sales and profitability. Yes, PPC can boost your brand awareness and raise visibility from day one, but a truly profitable campaign can take months of careful and considered optimisation before the true potential of your PPC campaign becomes apparent.
Digital marketing isn’t easy to measure. Do you know which marketing channel is the most successful? How do you know, when each provides a different value?
In this article, you’ll learn the what’s ‘good’ web traffic and ‘bad’ traffic, how to set web traffic objectives and how to increase website traffic TODAY.
With the help of marketing experts, learn how to keep your users engaged, how to know when they’re engaged and how you should engage to start with.
With the help of marketing experts learn how to make your brand messaging clear, how to get your brand seen and how to measure your success.
Once you’ve got leads onto your website, how can you help them convert? In this article, with the help of marketing experts, we’ll show you.
From Google updates and changes in best practice, to tools that help us do our jobs, hardly a week went by without something of note happening this year. For those reasons, we at Vertical Leap are expecting more of the same for 2015.