Harvard Business Review (HBR) predicted in 2005 that there would be a fundamental shift in marketing operations. It stated that up until 2005 the domain of marketing was principally a creative one – or what it referred to as ‘right brain’ marketing. The experts predicted that the proliferation of technology would result in the need […]
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Here is a round up of what we think are some of the most engaging explainer videos out there, and what makes them great eye candy.
A key part of gaining expertise in a given field is learning from your peers. We’re not exempt from that principle here at Vertical Leap; we fully immerse ourselves in the world of digital and search marketing, in order to remain at the top of our game. In practical terms, that means we collectively read a […]
Historic dockyards, royal visits, hundreds of sailors, big-budget film shoots, and even a laser quest; it can only be Her Majesty’s Naval Base (HMNB) in Portsmouth. It’s the oldest base in the Royal Navy, with the first dock built back in 1194. A lot has happened here in more than 800 years: Ships from the […]
People choose to run marathons mainly for two reasons – for a sense of achievement and to raise money for a good cause. Thousands of people take to the streets of London in April to run the 26.2 miles around the capital city. Many of those people are content creation opportunities. When a managing director […]
For this post, I’ll be focusing on button CTAs. Humans like the familiar – buttons fit this bill extremely well, both in the physical and digital space.
YouTube is the second biggest search engine in the world and is owned by Google – Are you optimising for YouTube effectively? Get more video success today.
Trade shows and conferences are often under-utilised by companies. Exhibitors try to capture as many leads as possible to follow up later; speakers hope that their presentations will resonate enough to create contacts; visitors aspire to gather as much information as possible and leave without having to be talked at by sales people. If you study […]
Design is more than how things look. It is also about how they are used. The better the usability, the more enjoyable the product. Good design matters.
Conversion optimisation strategy focusing on ensuring every page of a website encourages visitors to get to action pages where conversions can happen.
Landing pages are often considered in the context of pay per click advertising. The landing page is where a visitor ends up when they click on your ad. Because you pay for the click, the landing page needs to be optimised for conversion. The landing page mentality also applies to your website as a whole, though. They […]
Marketing automation software is an investment. A very worthy one, but investments cost money. What if you aren’t ready to invest hard cash in third party software to handle all your automated marketing campaigns? You may have the desire but not the people to manage such a thing. There are some things you can do […]
How do you make your email stand out enough for an editor to open it instead of just hitting delete? As a publisher, here are my tips for how to make a press release appeal to me. Editors and journalists receive hundreds, probably thousands of emails each week. After the spam has been filtered out and […]
Marketing automation is a phrase you will be hearing a lot, if you haven’t been hearing it already. You could say that marketing automation is CRM evolved. CRM (or customer relationship management) has been a big feature of marketing since brand owners realised the internet had potential. Many software companies – from enterprise level down […]
Half of UK advertising spend in 2015 will be allocated to internet and mobile devices. The question is: how much do you know about the marketers that will be accountable for the ROI on that spend? We examine what constitutes the perfect search marketer.
Search marketing changes all of the time and you need to stay on top of the latest changes for any chance of digital success. The Searchmetrics Ranking Factors study 2015 has arrived and I wanted to share with you some of the most important changes that will help you rank more successfully in Google over the […]
We’re lucky to have a relaxed dress code. There are a few rules we have to follow, but we can pretty much wear what we want. This doesn’t mean that everyone decides to turn up to work in jeans and a t-shirt though – some people in our office still choose to dress smartly. This […]
With your audience breaking free from its desktop PC confines, you need to make sure your website is mobile-friendly. Here are six handy tips on creating mobile friendly content to get you started.
Following Google’s recent mobile-friendly update, more businesses are focusing their attentions on how their websites perform on mobile devices. These investigations naturally shed light on various problems that might prevent a website from working well, so if you’re struggling to work out why yours isn’t, this slide deck covers nine of the most common reasons. It also offers a […]
The algorithm updates unveiled by Google earlier this year put mobile firmly on the minds of business bosses everywhere. It’s a shift we’ve spent a lot of time thinking and talking about, as a quick glance at the Learn section of our site will tell you. In the hope of providing some real context to […]