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Most recent blog articles

How to check for a penalty in your website data - diagnosing visibility drops

How to use website data to spot a penalty

A website under a Google penalty can suffer a devastating loss of traffic, especially if it is affecting the whole site. If your website suffers a big drop in organic search traffic, your first question may be, “Have we been penalised?”

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TFM&A 2015: The key trends from Vertical Leap Search Marketing Agency

TFM&A 2015: The key trends

Marketing, like most other industries, is in the midst of a digital revolution. Technology is rapidly changing the way brands interact with their audiences, and while challenges exist, the rewards are simply too great to ignore.

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Content ideas

How to come up with content ideas

When we’re coming up with content ideas for clients, we always start with the nitty-gritty – getting deep into the data. The important thing to remember is that, even if an idea seems too big or too small initially, you should always note it down.

You may be able to draw inspiration from it when your brain goes blank, says Journalist Jack Stanton.

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Local garage

Targeting local customers using social media

An estate agent in Plumstead doesn’t need to speak to people in Seattle, Paris or even Edinburgh – their target audience is likely to reside within a 20-40 mile radius of London. But you can target these locals, though, on global social networks. Head of Social Media Alex Robertson shares some directions.

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How long does it take to get results?

PPC: How long does it really take to get results?

PPC is often viewed as the fastest way to instantly increase sales and profitability. Yes, PPC can boost your brand awareness and raise visibility from day one, but a truly profitable campaign can take months of careful and considered optimisation before the true potential of your PPC campaign becomes apparent.

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