If you’re a marketing manager trying to make head and tail of big data but don’t quite know where to start, this article is for you.
Most recent blog articles
Content is not just about words. Images are important too – for several reasons. Here are some of them.
I just finished reading No Place to Hide by Glenn Greenwald, the journalist who introduced Edward Snowden, and the National Security Agency (NSA) documents that he leaked, to the world. In my opinion, it’s a book that every US and British citizen should read regardless of which end of the political spectrum they sit. In […]
Getting your landing page design right can make all the difference to your conversions. Here are 12 key tips to help you get the look and the message right.
PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness. Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid that one question that your boss might ask you – ‘Which ad is working the […]
So what is it that makes our social team’s day any different from the rest of the population checking in on people’s lunches on Instagram, cat videos on Facebook and life updates on Twitter? The answer: it’s all in the data!
There’s a good reason why we in the PPC team love PPC – we have so much control over what we do, and there’s always room for improvement. I’m James, and I manage our team of remarkable paid search experts here at Vertical Leap. I wanted to share with you a few of the complexities […]
My name is Lee, and I’m the head of the SEO service team. I’m a veteran at Vertical Leap now, having been at the company for five years, and although my job has changed over that time, every day still starts and ends the same – with data. Yes, at Vertical Leap we all live and […]
As head of design, it’s also my privilege to give you a little insight into part of our process – namely, why our design team approaches each and every new project armed with data.
Find out how the Content team at Vertical Leap works to produce great data led content marketing results for our customers.
To coincide with Learning at Work Week, we thought we’d share our own employee development initiatives and investigate exactly what the team thinks of them. Arguably, one of the most valuable perks of any job is the opportunity to learn new things, to grow and develop your skills. The benefits of learning are many, but […]
The main purpose of your website is for it to be of use to your visitors, and Google agrees, which is exactly why it hates thin content. Yet a huge number of website owners were recently hit by manual penalties from Google – it seems the search engine has begun cracking the whip again. To […]
Having all your data in one place creates a clarity of targeting that you might not otherwise be able to see, helping digital marketers make better choices.
Social media’s primary function has never been direct lead/sales generation, but saying that you can’t attribute leads to social channels isn’t true either.
Outreach can cover many areas; online PR, asset promotion, content pitches, news sharing, broken link outreach and, in some cases for SEO, link removal requests. A great way to improve the response rate of your outreach is to ensure you are getting in touch with the right person. How do you find the best contact information for […]
The ability to measure digital marketing at a granular level is both a blessing and a curse. As digital touch-points are easy to measure, we can make the mistake of paying too much attention to last click attribution, even though so many other marketing channels have played a role through the sales funnel.
Having a website that doesn’t work on mobiles and tablets is like jamming your shop door so only a few people can enter. You’re blocking out an increasing source of potential customers and the revenue they could produce. Getting your website responsively designed is flinging the shop door open and letting the crowds in.
One of the most powerful features of Google Analytics is its ability to track the actions that users take on your website. This is the ‘goals’ feature.
Lee Wilson shows you how to check the performance and results of your carefully planned content through Google Search Console.
The key to any long-term project is gaining momentum, and great content marketing strategies require three things to get the snowball rolling: talent, creativity, and data.