The key to any long-term project is gaining momentum, and great content marketing strategies require three things to get the snowball rolling: talent, creativity, and data.
Most recent blog articles
We attended Brighton SEO to see some amazing speakers, but instead of the usual event reviews we wanted to bring you something a little different. We interviewed a variety of presenters to find out what they wanted to get out of Brighton SEO.
Why would you want to keep pages on your site if no one is looking at them? Conversely, will you damage the website if you remove those pages? In this article we examine the pros and cons of deleting dead or under-performing web pages.
We all make mistakes in our writing. If you want to make sure your own writing is fine-tuned before sharing it with others, here are some tricks to use.
For me, it’s more relaxed and easier to write the way I speak. I don’t refer to people as “one” or say things like “would Sir like a cup of tea?”
A cognitive bias is a common tendency to process information by filtering it through one’s own likes, dislikes, and experiences. In this article I will explain how cognitive biases affect our ability to judge the results of a split test, and show you an easy way to avoid making incorrect decisions based on misleading data. Why […]
Big data presents big opportunities for marketers. Here are the six biggest problems businesses must overcome before they can realise data’s true potential.
One of the most satisfying aspects of working with marketing teams is helping people to discover untapped opportunities that lead to meaningful results. In this article, I will show you how to increase your website traffic from data you already have access to, as well as highlighting additional benefits everyone can derive from having all of the […]
Social media is a fantastic marketing tool, but be too salesy and you risk becoming white noise. Here’s how to get noticed and build a brand personality.
All digital marketing strategies should be powered by data. Putting data at the core of decision-making means you focus on what you can see and measure.
We all know that having great content on your site is key to engaging customers and driving sales, but there’s little point if no one can see it. There are many ways to promote your content online, and social media is undoubtedly a leading contender. Here, we take a look at some of the platforms […]
When I see English people using Americanisms, the pedant in me wants to shout, “Remember, you’re English.” How much attention do you pay to your writing?
Apostrophes, eh? If you understand them you will already have spotted the error in the title of this article. If you are one of the many who don’t, you probably didn’t even notice.
A website under a Google penalty can suffer a devastating loss of traffic, especially if it is affecting the whole site. If your website suffers a big drop in organic search traffic, your first question may be, “Have we been penalised?”
Google’s recent algorithm pet should inspire your content marketing strategy. Here’s why Hummingbird can help you plan better content.
This article is for the benefit of everyone who doesn’t know anything about copyright, as well as for everyone who thinks they know but who have never really looked into it.
Marketing, like most other industries, is in the midst of a digital revolution. Technology is rapidly changing the way brands interact with their audiences, and while challenges exist, the rewards are simply too great to ignore.
Remarketing, display advertising and how they contributed to increased revenue of 42% and improved ecommerce conversion rates by over 12%.
Encouraging visitors to spend longer on your pages is good, reducing the bounce rate is good. But how do you make that happen? Here are some tips.
The best mix of content would be a frequent and regular stream of truly evergreen content. In reality, a mixture of news and evergreen is good.