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PPC

How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more – our pay per click experts share their knowledge.

Search marketing news and what it means for marketers – June 17

In this month’s round-up we’re talking about Google Attribution (an exciting new feature that allows you to understand the full conversion channel instead of just the last click), the launch of ‘Google for Jobs’, a new ‘Buy’ button in AdWords, Expandable AdWords Ads with carousels on mobile, and Pop-Up Ads on maps. Google Attribution launches Last […]

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AdWords: Google offers new bidding suggestions for keywords

Google is rolling out a new feature in AdWords that offers bidding suggestions, based on where you want your ads to position. We’re yet to get any official word from Google on the new interface but we’ve noticed it crop up in various accounts, suggesting this is a gradual rollout. Just to be clear, this […]

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Search marketing news and what it means for marketers – May 17

In this month’s round-up we’re talking about a new ‘similar items’ image search, a new feature called Google Fact Check, a new AdWords dashboard and a possible update to Quality Score reporting metrics making it easier to review your PPC campaigns. Google announces similar items schema for image search on mobile An exciting new opportunity for […]

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Cool Bing Ads features

3 Bing Ads features that are pretty cool

Bing is continuing to make great strides into the search market with an ever-growing application of technology across many search platforms. Bing is powering more search technology than ever before offering an exciting opportunity to many advertisers. Bing has a wonderful habit of rolling out features with crucial differences to the AdWords equivalent – and […]

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Google star ratings

Google replaces Trusted Stores with Google Customer Reviews

Google is closing its Trusted Stores programme in favour of a new system called Google Customer Reviews, which has a lot in common with its predecessor. However, there are a number of key differences and some questions worth asking about Google’s long-term plans with the programme. So here’s the low-down on what we know so […]

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Search marketing news and what it means for marketers – April 17

This month we talking about Google’s new A/B Testing Product ‘Google Optimize’, the ‘tags’ labels appearing in search results, AdWords Price Extensions now displaying on all devices and Google Display ads to show additional information. Free UX tool, Google Optimize Google Optimize is a free user experience testing tool and analytics add-on that integrates with Google Analytics. There is […]

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Camper van

Travel marketing: How to capture those ‘time-to-make-a-plan’ moments

Earlier this month we looked at how to capture travel leads at the beginning of the consumer journey. When people first start dreaming about that next getaway they generally turn to search engines, and Google calls those first few searches I-want-to-get-away moments. This week, we’re focusing on the next stage of the buying process: time-to-make-a-plan […]

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Google wants to create text ads for you and boost traffic

Google is testing a new ad program called Ads Added by AdWords – a system that could see the search giant creating ads on the behalf of advertisers. More specifically, it would involve Google creating ad variations based on existing ads if the pilot program proves successful. The idea is to improve the overall performance of […]

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Search marketing news and what it means for marketers – March 17

It’s now officially Spring (well, by the meteorological calendar anyway) so let’s take a look at what’s new in the world of search marketing this month. We’re talking about a new targeting feature in Google AdWords, a new style carousel advert, star ratings and 404 pages. New targeting feature in Google AdWords Marketers can already customise ads […]

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Tech sphere

3 things to know about expanded text ads

As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us a good six months to test out ETAs and while there […]

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