In case you were too busy over the holiday period to keep up with the latest travel marketing news, we’ve got a roundup of everything that mattered most over the past month.
How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more – our pay per click experts share their knowledge.
Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both. How will this guide help you? In this guide, we’ll focus […]
A roundup of consumer behaviour over the final week before Christmas and how you can adjust your strategy to make the most of those last-minute sales opportunities.
At this time of year, Google is all about pushing new ad innovations for Christmas advertising campaigns. No surprises here of course; this is the time of year for retailers to shine and formats like product listing ads take centre stage. Not all of the latest AdWords features are limited to retail shopping campaigns though. […]
When you set up goals in Google Analytics, the default attribution model is Last Non-Direct Click. This could not be telling the whole story for your PPC.
Read about the latest changes to the AdWords interface and Google Search Console that have happened in August 2017.
Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing.
This month we’re looking at how long it takes for a website to start ranking in Google, Google My Business, Bing Ads competitor metrics, Gmail messages and ‘SEO the Movie’! How long does it take for a new website to start ranking in Google? This question is something that businesses have asked for many years […]
Predictive analytics turns your existing data into a roadmap of future user actions. By modelling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy.
In this month’s round-up we’re talking about Google Attribution (an exciting new feature that allows you to understand the full conversion channel instead of just the last click), the launch of ‘Google for Jobs’, a new ‘Buy’ button in AdWords, Expandable AdWords Ads with carousels on mobile, and Pop-Up Ads on maps. Google Attribution launches Last […]
Over the past few months we’ve been looking at various micro-moments for travel purchases – and this week it’s all about those ‘time-to-book-it’ moments. This is where people make the vital decision and choose who they’re going to book with. For travel brands, these final interactions before the conversion are quite unique as well. Mobile […]
Google is rolling out a new feature in AdWords that offers bidding suggestions, based on where you want your ads to position. We’re yet to get any official word from Google on the new interface but we’ve noticed it crop up in various accounts, suggesting this is a gradual rollout. Just to be clear, this […]
When you think of travel marketing, platforms like Google, Facebook and Instagram are probably the first that come to mind. Bing’s underdog status is a real benefit in this regard but it’s not the only reason you should take Bing Ads more seriously as a travel marketer.
In this month’s round-up we’re talking about a new ‘similar items’ image search, a new feature called Google Fact Check, a new AdWords dashboard and a possible update to Quality Score reporting metrics making it easier to review your PPC campaigns. Google announces similar items schema for image search on mobile An exciting new opportunity for […]
Bing is continuing to make great strides into the search market with an ever-growing application of technology across many search platforms. Bing is powering more search technology than ever before offering an exciting opportunity to many advertisers. Bing has a wonderful habit of rolling out features with crucial differences to the AdWords equivalent – and […]
Google is closing its Trusted Stores programme in favour of a new system called Google Customer Reviews, which has a lot in common with its predecessor. However, there are a number of key differences and some questions worth asking about Google’s long-term plans with the programme. So here’s the low-down on what we know so […]
The latest interface connecting us with the online world is one we don’t necessarily see or touch. Devices like Google Home and Amazon Echo are the first of many to bring conversational UI into our living rooms and the likes of Facebook, Apple and Microsoft will soon follow suit.
This month we talking about Google’s new A/B Testing Product ‘Google Optimize’, the ‘tags’ labels appearing in search results, AdWords Price Extensions now displaying on all devices and Google Display ads to show additional information. Free UX tool, Google Optimize Google Optimize is a free user experience testing tool and analytics add-on that integrates with Google Analytics. There is […]
Earlier this month we looked at how to capture travel leads at the beginning of the consumer journey. When people first start dreaming about that next getaway they generally turn to search engines, and Google calls those first few searches I-want-to-get-away moments. This week, we’re focusing on the next stage of the buying process: time-to-make-a-plan […]
Big data is getting bigger every year, we interview Vertical Leap’s Henry Carless on his role as data scientist in the Vertical Leap PPC department.